با همکاری مشترک دانشگاه پیام نور و انجمن جغرافیا و برنامه‌ریزی روستایی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 PhD student in Communication Sciences, Islamic Azad University, Isfahan Branch (Khorasgan)

2 Associate Professor, Department of Communication Sciences, Faculty of Humanities, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran

3 Assistant Professor, Department of Water Engineering, Faculty of Agriculture, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran

چکیده

 
The aim of this study is to provide a model for promoting citizens' water literacy for sustainable media-based development. According to the purpose of this research, it is an applied and exploratory type that has been obtained by the method of Strauss and Corbin's systematic method of data foundation theory. Due to the qualitative approach of the research, in-depth and semi-structured interviews were conducted with 34 experts in the fields of environment, water, social sciences, and communications using theoretical sampling. Then the data were analyzed and 1120 primary codes of open coding, 71 categories of axial coding, and 23 main factors of selective coding were identified. The main contribution of this research is the promotion of water literacy, which have been formed according to the causal conditions (targeting and policy-making in water literacy, water valuation, water attitudes, water skills, water knowledge, literacy promotion), the underlying factors (media diversity) as well as the intervening factors (media politicization, journalists' dependence on sources of power), which was obtained through the strategies such as a change in  educational system, pathology of educational master plans, interaction of industry, educational institutions and universities, promotion of social capital, interaction with media, audience, media greening, complete and rich media content, institutionalization of water discourse, agile media interaction. In the second stage, in order to weigh the causal conditions and strategies, hierarchical analysis was used. The results revealed that among the causal conditions, targeting and policy-making were the most important priorities in water literacy.


کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Providing a model to promote citizens' water literacy for sustainable development

نویسندگان [English]

  • Parastoo Iranpour 1
  • Faezeh Taghipour 2
  • Seyed Behnam Sarvarinejad 3

1 PhD student in Communication Sciences, Islamic Azad University, Isfahan Branch (Khorasgan)

2 Associate Professor, Department of Communication Sciences, Faculty of Humanities, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran

3 Assistant Professor, Department of Water Engineering, Faculty of Agriculture, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran

چکیده [English]

The aim of this study is to provide a model for promoting citizens' water literacy for sustainable media-based development. According to the purpose of this research, it is an applied and exploratory type that has been obtained by the method of Strauss and Corbin's systematic method of data foundation theory. Due to the qualitative approach of the research, in-depth and semi-structured interviews were conducted with 34 experts in the fields of environment, water, social sciences, and communications using theoretical sampling. Then the data were analyzed and 1120 primary codes of open coding, 71 categories of axial coding, and 23 main factors of selective coding were identified. The main contribution of this research is the promotion of water literacy, which have been formed according to the causal conditions (targeting and policy-making in water literacy, water valuation, water attitudes, water skills, water knowledge, literacy promotion), the underlying factors (media diversity) as well as the intervening factors (media politicization, journalists' dependence on sources of power), which was obtained through the strategies such as a change in educational system, pathology of educational master plans, interaction of industry, educational institutions and universities, promotion of social capital, interaction with media, audience, media greening, complete and rich media content, institutionalization of water discourse, agile media interaction. In the second stage, in order to weigh the causal conditions and strategies, hierarchical analysis was used. The results revealed that among the causal conditions, targeting and policy-making were the most important priorities in water literacy.

کلیدواژه‌ها [English]

  • Keywords: Sustainable Development Training
  • Environmental Education
  • Greenwashing
  • Water literacy
  • Media
Ameli, S.R. and Bicharanlou, A. and Bahar, M. and Gholami, F.(2019). “The Conceptual Model of Water Communication:The Potentialitis of Communication to Manage Crisis in Iran”. Interdisciplinary Studies in the Humanities. 11(3),171-199. [In Persian]
Bazargan, A. (2007). “Introduction to Qualitative and Mixed Research Methods; Common Approaches in Behavioral Sciences”. Tehran: Didar Publications. [In Persian]
Castells, M. (2017). “Communication, Power and Counter-Power in the network Society”. Inernational Journal of Communication, 1(1),238-266.
Coppola, N. W. (1999). “Greening the technological curriculum: a model for environmental literacy”. The Journal of Technology Studies, 2(4), 39-46.
Delmas, M. and Burbano, V. (2011). “The drivers of greenwashing”. Calif Manag Rev .54(1),64–87.
Febriani, A. (2017). “Water Literacy in Developing Country”. Sweden: Lund University.
Ferasatkhah, M. (2016). “Qualitative research method in social sciences with emphasis on theory based on grounded theory”. Tehran: Ahah Publications. [In Persian]
Flick, U.(2007). “An introduction to qualitative research”. Jalili, H.Tehran: Ney Publications. [In Persian]
Flint, DJ. And Woodruff, R.B. and Gardial, S.F. (2002). “Exploring the phenomenon of customers desired value change in a business-to-business context”. The Journal of Marketing, 66(4),102-117 .
Giddens, A. (2017). “Sociology” .Tehran: Ney Publications. [In Persian]
Ghafari, H. and Yonesi, A. and Rafiee, M. (2016). “Analysis of the role of investment in education to achieve sustainable development; With special emphasis on environmental education ”. Journal of Environmental Education and Sustainable Dissemination. 5(1), 79-100. [In Persian]
Grimmer, M. and Bingham, T. (2013). “Company environmental performance and consumer purchase intentions“. J Bus Res. 66(10), 1945–1953. https://doi.org/10.1016/j.jbusres.2013.02.017
Guo, R. and Tao, L. and Gao, P. (2014). “The research on greenwashing brands rebuilding strategies and mechanism of brand trust after biochemical and other pollutions”. Biotechnology. 10(9), 3270–3279.
Hariri, N.(2011). “Principles and methods of qualitative research“.Tehran: Islamic Azad University Publications Science and Research Branch. [In Persian]
Hemati, Z. and Shobeiri, S.M.(2015). “An analysis of the components of promoting environmental culture, a case study: the citizens of Shiraz “. Iranian Cultural Research Quarterly. 8(40),197-215. [In Persian]
Hui-Shuang, H. (2018). “Construction of the index system of water literacy and application in a case study of four Chinese communities ”. Journal of Discrete Mathematical Sciences and Cryptography. 21(2), 485-491.
Kaviani, H., and Nasr. N. (2018). “Factors affecting the effectiveness of environmental education in Iran: A research synthesis of findings”. Journal of Interdisciplinary Studies in the Humanities. 10(4), 109-141. [In Persian]
Kiyani, A. and Salari, F.A. (2017). “Analysis of Iran's urban management model”. Quarterly Journal of Urban Management Studies. 9(32), 52-96. [In Persian]
Mansourian, Y. (2007). Grounded theory and what it is, Special Issue of the Information Science and Information Society Conference. Esfehan, Esfehan Younivercity. [In Persian]
Meiboudi, H. and Shobeiri, S. M. and Saradipour, A. and Rashidi, S. (2016). “The effect of educational games on learning the concepts of recycling and reuse in preschool boys ”.Quarterly Journal of Education. 32(2),69-86. [In Persian]
Mosavi, S.S.(2019). “Environmental Journalism: A Case Study of News coverage of the Beldaji event in news agencies and news sites”. Scientific-promotional quarterly of society, culture and media. 8(33),33-56. [In Persian]
Oryan, S. and Shobeiri, S. M. and Farajolahi, M.(2019). “Identify and prioritize barriers to effective use of the mechanisms of the UN Convention on Climate Change with emphasis on organizational training based on the three-pronged model”. Quarterly Journal of Human Resources Education and Development. 6(21),37-65. [In Persian]
Rakei, F. and Naeemi, F.( 2016). “Ecological metaphor and critique, a case study of the two stories "Gileh Mard" and "Az Khombar"”. Language cognition. 7(1),89-103. [In Persian]
Rcuk, J. (2009). “Report from the water security workshop. In: Research Councils UK Security Forum ( ed.) ”. Global Uncertainties: Security for All in a Changing World, 14th May. London: Wellcome Trust.
Sarmad, Z., and Bazrgan, A., and Hejazi, E. (2014). “Research Methods in Behavioral Sciences‖”. Print thirteenth, Tehran: Agah Publishing. [In Persian]
Salehi, S. and Emamgholi, L.(2012). “ Cultural Capital and Environmental Attitudes and Behaviors (Case Study: Kurdistan Province) ”. Quarterly Journal of the Iranian Association for Cultural Studies and Communication, 8(28),92-120. [In Persian]
Seifenaraghi, M. and Asadzadeh, S. and Nderi, A and Ahghar, Gh. (2020). “Designing a Curriculum Model for Extracurricular Activities for Elementary School Students with Emphasis on Environmental Education”. Journal of Environmental Education and Sustainable Dissemination. 8(3), 9-20. [In Persian]
Silverman, D. (2005). “Instances or sequences? Improving the state of the art of qualitative research”. Qualitative Social Research,.(4) 6, 21-37.
Shobeiri, S. M. and Alizadeh Shooshtari, A. and Jamshidi Rad, M. and Mohammadi,