با همکاری مشترک دانشگاه پیام نور و انجمن جغرافیا و برنامه‌ریزی روستایی ایران
Assessing the role of self efficacy and social tendencies in green purchase intention and behaviour

مجید احمدی؛ الهام فریدچهر؛ محمد احمدی

دوره 7، شماره 4 ، شهریور 1398، ، صفحه 145-162

https://doi.org/10.30473/ee.2019.6072

چکیده
  The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the statistical population includes all consumers of organic products supplied at Ofogh Koorosh chain stores (OKCS), including Talavang eggs and organic disposable tableware. Therefore, 384 questionnaires were collected. These questionnaires were distributed by stratified probability sampling ...  بیشتر