Environmental Education
zeinab toulabi; Marjan Arvaneh; Pari Shojaeian
Abstract
Increasing concern and increasing attention to public health and environmental issues have led to the emergence and importance of the concept of green products. Given the importance of environmental issues among consumers, it seems necessary to examine the factors affecting their attitudes and intentions ...
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Increasing concern and increasing attention to public health and environmental issues have led to the emergence and importance of the concept of green products. Given the importance of environmental issues among consumers, it seems necessary to examine the factors affecting their attitudes and intentions to buy green products.Consumers' intention to buy refers to an attitude toward green products to meet the needs of the environment; Which is formed under the influence of perceived green value. Therefore, the present study has aimed at the general role of the value of perceived green in the attitude towards green products and explaining the formation of consumer intentions. This research is in the field of cross-sectional research in terms of practical purpose and in terms of method and time interval of data collection. Consumers of green products in Khorramabad's chain stores (Ofogh korosh, Etka, Shahrovand, Refah, Haft) were selected as the statistical population. Multi-stage cluster sampling was performed in 4 main points of Khorramabad city and finally 360 questionnaires were completed. The main research tool was a questionnaire whose validity was measured by a group of experts and confirmatory factor loads, and the reliability of its variables was confirmed by Cronbach's alpha coefficient (α> 0.7). Data analysis in this study was performed with spss22 and smart pls3 statistical software. The research findings indicate the positive and significant role of green perceived value and its components include functional value, conditional value, social value and emotional value in the attitude towards buying green products and the intention to buy the consumer.
Majid Ahmadi; Elham Faridchehr; Mohammad Ahmadi
Abstract
The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the statistical ...
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The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the statistical population includes all consumers of organic products supplied at Ofogh Koorosh chain stores (OKCS), including Talavang eggs and organic disposable tableware. Therefore, 384 questionnaires were collected. These questionnaires were distributed by stratified probability sampling method. Cronbach's alpha coefficient was used in order to evaluate the reliability of the questionnaire and confirmatory factor analysis technique was used to evaluate the validity of the questionnaire. Then, using structural equation modeling using Lisrel software was used to analyze data. According to the results of investigating the research hypotheses, social tendencies, self-efficacy and consumer attitude play a role in green purchase intention, and the role of environmental knowledge in consumer attitudes has been shown. And, finally, green purchase intention has played a role in green purchase behavior. Therefore, environmental knowledge has a significant effect on green purchase behavior through consumer attitudes and purchase intention.
Hassan Forati; Omid Khalag; Mahdi Noor Mosavi
Abstract
The purpose of this research was to study the behavior of green consumption based on the theory of planned behavior. This research was a descriptive-survey based on the purpose of the applied research and according to the method of data collection. The population of the research was managers, educators ...
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The purpose of this research was to study the behavior of green consumption based on the theory of planned behavior. This research was a descriptive-survey based on the purpose of the applied research and according to the method of data collection. The population of the research was managers, educators and parents of kindergartens in Qazvin, which according to the unlimited statistical population (384 people).The expression of the research was a questionnaire whose validity was of a kind of content and formality, which was confirmed by experts in this field and its reliability was confirmed using Cronbach's alpha coefficient. The obtained data were analyzed using structural equations. The results show that perceived usefulness has a positive and significant positive effect on consumer attitude and perceived risk has a negative and significant effect on consumer attitude. Also, ethical commitment to consumer's subjective norm, power control over consumer behavior control, belief in controlling consumer behavioral control, consumer attitude towards consumer intentions, subjective norm on consumer intentions, behavioral control over consumer intentions and behavioral intentions have a significant effect on actual consumer behavior.
