Environmental Education and Sustainable Development

In collaboration with Payame Noor University and Iranian Curriculum Studies Association

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Publication Ethics

Indexing and Abstracting

Related Links

FAQ

Peer Review Process

Journal Metrics

News

Reviewers

Guid for reviewers

Analyzing the Conservation Behavior of Edible-Medicinal Plant Species Among Villagers in the Dasht-Room District, Boyer-Ahmad County

Document Type : Research Paper

Authors

1 M.Sc. of Rural Development, Department of Rural Development Management, Faculty of Agriculture, Yasouj University, Yasouj, Iran

2 Professor, Department of Rural Development Management, Faculty of Agriculture, Yasouj University, Yasouj, Iran

3 Associate Professor, Department of Rural Development Management, Faculty of Agriculture, Yasouj University, Yasouj, Iran

10.30473/ee.2023.65736.2573

Abstract

This study aimed to model and analyze the behavior of villagers in the Dasht-Room district regarding the conservation and exploitation of edible-medicinal plants, utilizing the Protection Motivation Theory (PMT) and a descriptive correlation method. The statistical population included rural households in villages with at least 20 households in the Dasht-Room district (2807 households). Using Bartlett et al.'s sampling table, 119 households constituted the statistical sample. The data collection tool was a researcher-created questionnaire based on the PMT variables, which was validated by a panel of experts. To measure the reliability of the questionnaire, a pilot study was conducted outside the study site, and the Cronbach's alpha coefficient (0.62-0.87) was calculated. The resulting coefficients indicated satisfactory reliability of the questionnaire. After data collection, the data were entered into SPSS21 software and analyzed using descriptive and inferential tests. The results showed that conservation behavior is moderate among the samples studied. The PMT variables are also significantly related to conservation behavior. In this regard, behavioral intention and self-efficacy had the strongest correlation. Based on hierarchical regression analysis, the mentioned variables effectively and significantly contributed to explaining the variance in conservation behavior. A path analysis indicated that “behavioral intention,” “perceived severity,” “response cost,” and “self-efficacy” had the greatest impact on conservation behavior. Emphasizing that protecting the environment is a shared responsibility, it is advised to use radio and television to promote the growth of medicinal plants suitable for each region's climate and to offer free seeds to those who request them.

Keywords

Main Subjects

References
Amini, A. R. & Pajouyan, J. (2001) “The factors affecting labor demand in Iran's large industrial manufactory”. Planning and Budgeting Quarterly, 7(6), 1-32. [In Persian]. doi:20.1001.1.22519092.1381.7.2.3.5.
Ansari Lari, A. & Ansari, M. (2017). “Evaluation of soil erosion risk and sedimentation potential by using EPM model in Gabric basin- SE Hormozgan- Iran”. Journal of Natural Environmental Hazard, 6 (11), 1-14. [In Persian]. Doi:10.22111/JNEH.2017.2965.
Asfaw, D. & Neka, M. (2017). “Factors affecting adoption of soil and water conservation practices: the case of Wereillu Woreda (District). South Wollo Zone, Amhara Region, Ethiopia”. International Soil and Water Conservation Research, 5(4), 273-279. https://doi.org/10.1016/j.iswcr.2017.10.002
Azadi, Y., Yazdanpanah, M., Frozani, M. & Mahmoudi, H. (2018). “Investigating the adaptive behavior of dryland wheat growers facing climate change in Kermanshah County by Protection Motivation theory”. Journal of Agroecology, 7 (2), 94-106. [In Persian].
Azimi, M. & Haghdadai, M. (2022). “Determining suitable time for exploitation grazing of rangeland plants using growing degree days (GDD) model”. Journal of Plant Ecosystem Conservation, 9 (19), 181-196. [In Persian]. http://pec.gonbad.ac.ir/article-1-787-en.html.
Babcicky, P. & Seebauer, S. (2019). “Unpacking protection motivation theory: Evidence for a separate protective and non-protective route in private flood mitigation behavior”. Journal of Risk Research, 22(12), 1503-1521. doi:10.1080/13669877.2018.1485175.
Bagagnan, A. R., Ouedraogo, I., M Fonta, W., Sowe, M. & Wallis, A. (2019). “Can protection motivation theory explain farmers’ adaptation to climate change decision making in The Gambia?”. Climate, 7 (1), 1-14. https://doi.org/10.3390/cli7010013.
Bartlett, J. E., Kotrik, J. W. & Higgins, C. C. (2001). “Organizational research: Determining appropriate sample size in survey research”. Information Technology, Learning, and Performance Journal, 19, 43-50.
Bondori, A., Bagheri, A. & Sookhtanlou, M. (2020). “Investigating the Environmental Behavior of Farmers on the Use of Agricultural Pesticides in Moghan Plain”. Human and Environment, 53, 67-84. [In Persian]. doi: 20.1001.1.15625532.1399.18.2.6.3.
Bronfman, N. C., Cisternas, P. C., López-Vázquez, E., Maza, C. D. L. & Oyanedel, J. C. (2015). “Understanding attitudes and pro-environmental behaviors in a Chilean community”. Sustainability, 7 (10), 14133-14152. https://doi.org/10.3390/su71014133.
Dastras, F. & Khajenoori, B. (2018). “Investigating the relationship between sociological factors and environmental behavior of citizens of Shiraz”. Journal of Applied Sociology, 30 (4), 35-58. [In Persian].  doi:10.22108/JAS.2019.114197.1567.
Dehghanpur, H. & Zibaei, M. (2020). “Investigation of Factors Affecting Farmers' Motivation in Using Water and Soil Conservation Technologies”. Quaterly Journal of Agricultural Economices and Developemnt, 28 (10), 121-146. [In Persian]. doi:10.30490/AEAD2020.280471.1051.
Farmahini Farahani, A., Mirdavoudi, H. & Goudarzi, Gh. (2012). “Determination of allowable use of the key species in rangelands of Arak-Enjedan”. Iranian Journal of Rangeland and Desert Research, 19 (3), 395-405. [In Persian]. https://doi.org/10.22092/ijrdr.2012.3077.
Ghanian, M. & Mohammadzadeh, L. (2019). “Analyzing the farmers’ professional competencies needed against climate change; The case study of southern basin of Urmia Lake”. Gheography and Environmental Planning, 30 (75), 115-136. [In Persian]. doi:10.22108/GEP.2020.118923.1198.
Ghanian, M., Mehrab Guchani, O. & Mohammadzadeh, L. (2019). “Investigating the factors affecting farmers' adaptability and intention to climate change in Morvdasht city: integration of conservation motivation theories and cultural values”. Geography and Planning, 25 (77), 185-203. [In Persian]. doi:10.22034/GP.2021.41703.2700.
Ghasemi, A. & Shahvali, M. (2019). “Religious paradigm (Islamic) explanation for natural resources preservation education”. Majlis and Rahbord, 26 (97), 227-250. [In Persian].
Grothmann, T. & Patt, A. (2005). “Adaptive capacity and human cognition: the process of individual adaptation to climate change”. Global Environmental Change, 15 (3), 199-213. https://doi.org/10.1016/j.gloenvcha.2005.01.002.
Haghiyan, I., Behraveshian, H. & Abutalebi, M. (2016). “Analysis of affecting factors on the rangeland conservation in Khorasan razavi province, Bardaskan township”. Desert Ecosystem Engineering Journal, 5 (11), 21-32. [In Persian].
Jamshidi, A., Nouri, S.H., Jamshidi, M. & Jamini, D. (2014). “Investigation of social factors affecting the use of tillage conservation practices: A case study of Shabab county farmers in Ilam Province”. Rural Development Strategies, 2 (2), 99-117. [In Persian]. https://doi.org/10.22048/rdsj.2014.6010.
Kamali Moghaddam, N. & Ahmadvand, M. (2022). “Analysis of the soil conservation behavior of summer crop producers in Dashtroom Dehestan, Boyer-Ahmad County: The application of Protection Motivation Theory”. Iran Agricultural Extension and Education Journal, 17 (2), 113-129. [In Persian]. doi:20.1001.1.20081758.1400.17.2.8.6.
Keshavarz, M. & Karami, E. (2016). “Farmers' pro-environmental behavior under drought: Application of protection motivation theory”. Journal of Arid Environments, 127, 128-136. https://doi.org/10.1016/j.jaridenv.2015.11.010.
Khoshfar, Gh., Salehi, S., Vesal, Z. & Abaszade, M. R. (2015). “Evaluate the Social factors affecting environmental awareness of villagers (Case study: The Village-city of Jagharq in Binalud county)”. Journal of Rural Research, 6 (1), 137-158. [In Persian]. doi:10.22059/JRUR.2015.54235.
Kothe, E. J., Ling, M., North, M., Klas, A., Mullan, B. A. & Novoradovskaya, L. (2019). “Protection motivation theory and pro‐environmental behaviour: A systematic mapping review”. Australian Journal of Psychology, 71(4), 411-432. https://doi.org/10.1111/ajpy.12271.
Larijani, M. (2018). “The effect of training on health, safety and environment issues on the level of awareness and behavior of employees in a zinc manufacturing factory”. Journal of Environmental Education and Sustainable Development, 6(3), 91-104. [In Persian]. doi:20.1001.1.23223057.1397.6.3.7.7.
Le Dang, H., Li, E., Nuberg, I. & Bruwer, J. (2014). “Understanding farmers’ adaptation intention to climate change: A structural equation modelling study in the Mekong Delta, Vietnam”. Environmental Science and Policy, 41, 11-22. https://doi.org/10.1016/j.envsci.2014.04.002.
Management and Planning Organisation of Kohgiluyaeh and Boyer-Ahmad Province. (2019). Economic, Social and Cultural Report of Kohgiluyaeh and Boyer-Ahmad Province. Available at: https://kb.mporg.ir/FileSystem/View/File.aspx?FileId=6c3cc1d3-1dc8-4f9f-b474-0a8a1bb177c7. [In Persian]
Mennatizadeh, M., Zamani, Gh. H., Karami, E., Hayati, D. & Zibaei, M. (2018). “Analysis of farmers’ moral development in agricultural water resources use (the case of Khoramabad county)”. Iran Agricultural Extension and Education Journal, 14 (3), 103-117. [In Persian].
Moshari, M. & Pourfathollah, M. (2012). “The position of building materials in the preservation of environmental resources in Tehran; case study: brick”. Naghsh Jahan, 2 (2), 79-90. [In Persian]. doi:20.1001.1.23224991.1391.2.1.6.6.
Pakmehr, S., Yazdanpanah, M. & Baradaran, M. (2021). “Investigating the Behavior of Farmers in the Face of Water Scarcity”. Journal of Applied Sociology, 32(3), 135-154. [In Persian]. doi:10.22108/JAS.2021.113630.1526.
Pang, S. M., Tan, B. C. & Lau, T. C. (2021). “Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory”. Sustainability, 13 (9), 5218.  https://doi.org/10.3390/su13095218.
Rogers, R. W. (1983). Cognitive and Psychological Processes in Fear Appeals and Attitude Change: A Revised Theory of protection Motivation. Social Psychophysiology:A sourcebook, page 153-176.
Safa, L. & Valinia, S. (2021). “Factors affecting water resources conservation behaviors among farmers in Zanjan county: An application of protection motivation theory”. Iranian Agricultural Extension and Education Journal, 16 (1), 131-150. [In Persian]. doi:10.22034/IAEEJ.2020.219912.1501.
Safa, L., Mangeli, N. & Ganjkhanlo M. M. (2017). “Affecting factor on villagers’ pro-environmental behavior in Khodabandeh county based on theory of planned behavior”. Journal of Environmental Education and Sustainable Development, 6 (2), 69-81. [In Persian].  doi:20.1001.1.23223057.1396.6.2.6.0.
Sahraii, F., Ghorbani A.,  Rezvanfar, A. & Ghanian, M. (2019). “Determining the farmers adaptation intention towards dust-haze; extended model of protection motivation theory (PMT)”. Journal of Agricultural Extension and Education Research, 12 (3), 15-24. [In Persian].
Salehi, S. (2021). “Analysis of environmental behaviors of rural people by applying protection motivation theory”. Journal of Rural Research, 11(4), 662-673. [In Persian].  doi:10.22059/JRUR.2020.300437.1489.
Salehi, S., Chizari, M., Sedighi, H. & Bijani, M. (2017). “The effect of environmental beliefs on farmers’ sustainable behavior toward using groundwater resources in Fars province”. Iranian Agricultural Extension and Education Journal, 13 (3), 175-193. [In Persian]. doi:20.1001.1.20081758.1396.13.1.12.0.
Shahangian, S. A., Tabesh, M., Yazdanpanah, M. & Zobeidi, T. (2021). “Comparison of psychological factors affecting the residential water curtailment behaviors and waّter-efficiency behaviors; Case study of Tehran, Iran”. Iran-Water Resources Research, 16 (4), 31-46. [In Persian]. doi:20.1001.1.17352347.1399.16.4.3.3.
Sharafipoor, L. & Ahmadvand, M. (2020). “The determinants of Orzuiyeh county farmers’ water protection behavior using the Protection Motivation theory”. Journal of Irrigation and Water Engeenering, 10 (2), 261-278. [In Persian]. doi:10.22125/IWE.2019.100758.
Sommestad, T., Karlzén, H. & Hallberg, J. (2015). “A meta-analysis of studies on protection motivation theory and information security behavior”. International Journal of Information Security and Privacy, 9 (1), 26-46. doi:10.4018/IJISP.2015010102.
Steg, L. & Vlek, C. (2009). “Encouraging pro-environmental behavior: An integrative review and research agenda”. Journal of Environmental Psychology, 29 (3), 309-317. https://doi.org/10.1016/j.jenvp.2008.10.004.
Tatari, S., Malekian, R. & Rahmanian, M. (2019­­). “Assessment of educational courses and different tools on the environmental attitudes of villagers (Case of Study: villages in the Doreh Chegheni Township)”. Journal of Natural Environment, 72 (1), 15-28. [In Persian].doi:10.22059/JNE.2018.250643.1470.
Taylor, B. M. & Van Grieken, M. (2015). “Local institutions and farmers Participation in agri-environment schemes”. Journal of Rural Studes, 37, 10-19. https://doi.org/10.1016/j.jrurstud.2014.11.011.
Zeinalipour, M. & Fakhari, R. (2016). “A study of primary education teachers’ experiences regarding its effectiveness in creating a positive attitude towards environmental and natural resources conservation (a qualitative research)”. Journal of New Sterategies for Teacher Education, 2 (2), 87-100. [In Persian]. doi:20.1001.1.26457156.1395.2.2.5.8
Environmental Education and Sustainable Development
Volume 12, Issue 3
April 2024
Pages 79-93
Files
Share
How to cite
Statistics