Role of Green Organizational Culture, Green Innovation Strategy, and Environmental Regulations in Predicting Green Performance and Competitive Advantage Through Green Innovation

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Management, Payame Noor University, Tehran, Iran

2 Master of Business Administration, Department of Management, Payame Noor University, Tehran, Iran

Abstract

Environmental issues are increasingly important to manufacturing industries, and decision-makers are faced with increasing public sensitivity, strict environmental regulations, and growing stakeholder pressure, in addition to other fundamental issues, such as global warming and soil erosion. Therefore, the current research was conducted with the aim of investigating the role of green organizational culture, green innovation strategy, and environmental regulations in predicting green performance and competitive advantage through green innovation in Milad Tile Company of Yazd. For this purpose, using a descriptive-survey research method and available sampling, 118 employees of this company were selected as the statistical sample of the research. The tools for data collection were standard questionnaires, and to measure the variable of green organizational culture, the standard questionnaire of Banerjee et al. (2003) and Fraj et al. (2011) was used; for the green innovation strategy variable, the standard questionnaire of Song and Yu (2018); for the environmental regulation variable, the standard questionnaire of Yang et al. (2017); for the green innovation variable, the standard questionnaires of Chen (2008), Chen et al. (2006), and Roper & Tapinos (2016); for the green performance variable, the standard questionnaire of Yu et al. (2017); and for the competitive advantage variable, the standard questionnaires of Chandler & Hanks (1994) and Zhou et al. (2009) were used. The hypotheses were tested using the structural equation modeling method. The research findings showed that green organizational culture and environmental regulations improve green innovation. Green organizational culture also improves green performance and competitive advantage. Additionally, the results showed that green innovation improves green performance, and that green organizational culture and environmental regulations improve green performance through the mediating variable of green innovation. Environmental regulations also improve competitive advantage through the mediating variable of green innovation. Finally, it was suggested that Milad Tile Company of Yazd should pay more attention to green innovation strategies in its overall strategy, and also that more focus should be placed on environmental considerations in the organizational culture of the company.

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Main Subjects

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Environmental Education and Sustainable Development
Volume 13, Issue 1
2024
Pages 37-58

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