The Relationship between Commitment to Corporate Social Responsibility and Green Marketing with Environmental Performance in Companies

Document Type : Research Paper

Authors

1 Assistant Professor of Management and Economics, University of Mohaghegh Ardabili, Ardabil, Iran

2 M.A. of Human Resource Management, Faculty of Management, University of Tehran, Iran

3 M.A. of Executive Management, Novin Institute of Higher Education, Ardabil, Iran

Abstract

The environmental issue and problems among manufacturing companies including Artavil Tire, requires paying more attention to social responsibility compared with providing goods and services. Therefore, the paper aims to study the literature on Corporate Social Responsibility and green marketing and analyses the two factors that will influence the performance Environmental Performance. This research was carried out using Structural modeling method and the information based on a questionnaire was used to collect data from 39 employees of Artavil Tires of Ardabil. The results of this study indicate that there is a positive and significant relationship between commitment to corporate social responsibility and environmental performance in Artavil Tires (β = 0.531). Also, based on the other results, Green marketing has a positive and significant effect on environmental performance (β = 0.128), and with increasing attention to green marketing, environmental performance is also increased, therefore, the relationship between corporate social responsibility and green marketing with environmental performance is positive and significant, and the effect of corporate social responsibility on environmental performance is more than green marketing.

Keywords

References

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Journals of Environmental Education and Sustainable Development
Volume 9, Issue 1
2020
Pages 95-108

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