Meta-analysis of Factors Affecting Green Purchase Behavior (Case Study: Customers of Shared Businesses in Tehran)

Document Type : Research Paper

Authors

1 Ph.D student of Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran

2 Assistant Professor, Department of Business Management, University of Hormozgan, Bandar Abbas, Iran

3 Associate Professor, Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran

Abstract

The sudden increase in population in recent years has led to an over-consumption of resources, climate change, a rise in greenhouse gases, and the extinction of rare species. Efforts to protect the environment have become a global concern. The purpose of this study is to identify and classify the factors affecting green purchase behavior by consumers. The most important research need in the current situation is to identify the factors influencing changes in consumer behavior when purchasing. The research is applied in terms of purpose and descriptive-survey in terms of implementation method. Documentary, library, and field studies have been used to collect the required information and data. The data collection tool was a researcher-made questionnaire, which was distributed randomly among the clients of shared businesses in Tehran. The reliability of Cronbach's alpha in this study was 0.83. The size of the statistical population was determined based on Cochran's formula of 384 people. Exploratory factor analysis, KMO test, Bartlett, and Scree Cattle tests in SPSS software were used to analyze the internal overlap and factor correlation matrix. The results showed that the factors affecting green purchase behavior are: expansion of environmental knowledge, change in attitudes, behavioral control and social responsibilities, mental norms and self-perception, and lifestyle and values perceived by consumers, respectively.

Keywords

Main Subjects

References

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Journals of Environmental Education and Sustainable Development
Volume 12, Issue 3
2024
Pages 175-195

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