Corporate Social Responsibility (CSR) Model in Iran's Hotel Industry (With Emphasis on 4 and 5 Star Hotels in Tehran)

Yousefi, Javad; Ziaee, Mahmood; Karimi Alavijeh, Mohammad Reza; Mahmoudzadeh, Seyed Mojtaba; Hoseini, Seyed Ali

doi:10.30473/ee.2023.68325.2648

Corporate Social Responsibility (CSR) Model in Iran's Hotel Industry (With Emphasis on 4 and 5 Star Hotels in Tehran)

Document Type : Research Paper

Authors

¹ Ph.D. Candidate, Allameh Tabataba'i University, Tehran, Iran

² Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran

³ 3Associate Professor, Department of Business Management, Allameh Tabataba'i University, Tehran, Iran

⁴ Associate Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran

⁵ Assistant Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran

10.30473/ee.2023.68325.2648

Abstract

Considering the importance of the hotel industry within the tourism sector and the necessity of social responsibilities, this research aims to develop a social responsibility model tailored to Iran’s conditions, as no such model currently exists in the literature. This study employs a mixed-method approach within a survey research framework. In the first phase, interviews were conducted with managers of 4 and 5-star hotels in Tehran to gather insights on influential factors, strategies, and outcomes. These insights were categorized and codified into a model. In the quantitative phase, the model's components were assessed and validated for reliability and validity. The paths identified in the model were statistically examined, modified, and confirmed where necessary. The overall goodness of fit for the model was verified using the SRMR index. According to this model, social responsibility in the hotel industry is influenced by driving factors such as strategic commitment, stakeholder consideration, and moral commitment, which are themselves influenced by contextual conditions. Strategies to achieve social responsibility encompass various fields including human resources, marketing, communication, and green management. These strategies are affected by intervening conditions such as executive and managerial conditions, cultural conditions, media and communication conditions, and government facilitation. The outcomes of implementing social responsibility are seen in economic, social, environmental, and organizational sustainability. The contribution of this research lies in enhancing knowledge through the integration of factors influencing social responsibility, the strategies for its implementation, and the resultant outcomes into a coherent model, which has not been previously studied.

Keywords

Main Subjects

Management in Environmental Education

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