Document Type : Research Paper
Authors
- javad yousefi 1
- mahmood ziaee 2
- Mohammad Reza Karimi alavijeh 3
- Seyed Mojtaba Mahmoudzadeh 4
- Seyed Ali Hoseini 5
1 Ph.D. Candidate, Allameh Tabataba'i University,Tehran, Iran
2 Full Professor, Department of tourism Management, Allameh Tabataba'i University, Tehran, Iran
3 Associate Professor, Department of Business Management, Allameh Tabataba'i University, Tehran, Iran
4 Associate Professor, Department of tourism Management, Allameh Tabataba'i University, Tehran, Iran
5 Assistant Professor, Department of tourism Management, Allameh Tabataba'i University, Tehran, Iran
Abstract
Considering the importance of the hotel industry in tourism system and the necessity of social responsibilities, since there is no social responsibility model in the hotel industry in literature, this research formed to provide a model that fits Iran’s conditions. This is a kind of survey research, which is done with a mix method approach. At the first phase, by means of interviews, the views of 4 and 5 star hotel managers in Tehran about the influential factors, strategies and consequences were collected, categorized and finally codified in the form of a model. In the quantitative phase, the components of the model were examined and confirmed in terms of validity and reliability, and the paths determined in the model was also statistically examined, modified and confirmed in the necessary cases. The overall goodness of fit of the model was confirmed according to the SRMR index. According to this model social responsibility in the hotel industry is influenced by driving factors (strategic commitment, considering stakeholders and moral commitment) which are influenced by contextual conditions. Strategies to achieve this goal include strategies in different fields (human resources, marketing, communication, green management, etc.) that are weakened or strengthened with intervening conditions (executive and managerial conditions, cultural conditions, media and communication conditions, and government facilitation) consequences of the implementing social responsibility include economic, social, environmental and organizational sustainability. The contribution of this research is knowledge enhancement which can be seen in the integration of the conditions affecting social responsibility, the strategies and consequences of the implementation of strategies in the form of a coherent model that has not been studied so far.
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