Document Type : Research Paper

Authors

• hadi veisi ¹
• a Zarandian ²

¹ Professor of Environmental Sciences Research Institutes of shahid Beheshti University

² PHD student-environmental Planning-Secretary of Bureau of Research and Sustainable Development, DOE-Iran

Abstract

Knowledge and awareness are basic factors in changing attitude and behavior to interact friendly with environment. Therefore, the improvement of environment, calls for public awareness about the role of environment in human beings’ life. In this regard, to promote environmental friendly and responsible behavior by businessmen, this study conducted to assess the level of knowledge of businessmen at region 12 in Tehran. Respondents were 384 tradespeople that fulfill a questionnaire as research tool. Results revealed that tradespeople recognize only the usual areas around themselves as environment and put aside the other environmental components such as industrial and manufactured products, other humans and organisms. They also did not know anything about participatory waste management. They maintain that the traffic jam, and noise pollution are the most environmental problems at bazaar area and the best way to promote environmental knowledge are public media like TV, Radio, press and so on.

Keywords

• Knowledge
• Environment
• awareness
• Assessment
• public media