شناسایی پیشران‌های توسعه کارآفرینی در حوزه انرژی‌های تجدیدپذیر: ارائه مدل تفسیری ساختاری با رویکرد آینده‌پژوهانه

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری آینده‌پژوهی، دانشکده علوم اجتماعی، دانشگاه بین المللی امام خمینی (ره)، قزوین، ایران.

2 استادیار گروه آینده‌پژوهی، دانشکده علوم اجتماعی، دانشگاه بین المللی امام خمینی (ره)، قزوین، ایران.

3 استاد گروه آینده‌پژوهی، دانشکده علوم اجتماعی، دانشگاه بین المللی امام خمینی (ره)، قزوین، ایران.

4 استادیار گروه فیزیک، دانشکده علوم پایه، دانشگاه بین المللی امام خمینی (ره)، قزوین، ایران.

چکیده

رفتار پایدار مصرف‌کننده می‌تواند از تخریب روزافزون محیط‌زیست، آلودگی، تغییرات آب‌وهوایی و هدر رفتن منابع تجدیدناپذیر جلوگیری کند. میوه و تره‌بار ازجمله کالاهایی هستند که به‌طور مستمر و در حجم بالا، توسط مصرف‌کنندگان خریداری می‌شوند، درحالی‌که می‌توانند به‌سرعت فاسد شده و در حجم بالا اتلاف ‌شوند. بر همین اساس تحلیل رفتار پایدار مصرف‌کننده در این بازار می‌تواند درک عمیق‌تری از این رفتار به بازاریابان و صاحبان کسب‌و‌کارها و مصرف‌کنندگان ارائه نماید. در همین راستا و به‌منظور شناسایی ابعاد رفتار پایدار مصرف‌کننده با تحلیل محتوای کیفی، ابعاد رفتار پایدار و عوامل مؤثر بر آن شناسایی شده است. در ادامه با استفاده از پیمایش میدانی از 384 نفر از مصرف‌کنندگان شهر تهران، عوامل مؤثر بر ابعاد رفتار پایدار مشخص‌شده و درنهایت با استفاده از آنتروپی شانون، این عوامل رتبه‌بندی شده‌اند. ابزار گردآوری داده‌ها در پیمایش میدانی، پرسش‌نامه محقق‌‌ساخته بوده که پایایی آن از طریق آلفای کرونباخ و روایی آن با شاخص‌های روایی همگرا و واگرا تعیین شده‌ است. یافته‌ها نشان می‌دهد که رفتار پایدار مصرف‌کننده در چهار مفهوم بازیافت، خرید مسئولانه، مسئولیت‌های اجتماعی و مصرف مسئولانه قابل‌تعریف است و عوامل مؤثر بر آن شامل ارزش‌های فردی، ویژگی‌های فردی، تجارب فرد، دانش محیط‌زیستی، رسانه، عادت‌های خرید، عادت‌های مصرف، فشارهای نهادی، نگرش محیط‌زیستی و ویژگی‌های کالا هستند که از بین آن‌ها دانش محیط‌زیستی، عادت‌های مصرفی، ویژگی‌های کالا، عادت‌های خرید، ویژگی‌های فردی، ارزش‌های فردی و نگرش محیط‌زیستی به ترتیب بیشترین اهمیت را دارند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identifying the Drivers of Entrepreneurship Development in Renewable Energy: Presenting a Structural Interpretive Model with a Futures Studies Approach

نویسندگان [English]

  • Sahar Rostami 1
  • Morteza Anoosheh 2
  • Farhad Darvishi Se Talani 3
  • Einollah Keshavarz Turk 2
  • Babak Mohammadhosseini 4
1 Ph.D. Student of Futures Studies, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran
2 Assistant Professor, Department of Futures Studies, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran
3 Professor, Department of Futures Studies ,Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran
4 Assistant Professor, Department of Physics, Faculty of Sciences, Imam Khomeini International University, Qazvin, Iran.
چکیده [English]

The main goal of the current research is to develop a model that explains the development of entrepreneurship in the field of renewable energy with a futures studies approach and presents themes as effective drivers in this matter. This study is practical in terms of its objective and, given its nature, falls into the category of mixed-method research, based on an exploratory design. In the qualitative part, inductive content analysis was used, and data was collected through purposeful sampling, environmental scanning, and semi-structured interviews with 12 experts in this field until theoretical saturation was reached. In the quantitative part, the ISM and MICMAC modeling methods were used, and a researcher-made questionnaire with purposeful sampling was given to 34 participants from the statistical population. In the qualitative section, 10 drivers for the development of entrepreneurship in the field of renewable energy were identified, and in the quantitative section, the layer-by-layer model resulting from the use of ISM and MICMAC techniques was displayed at 5 levels. The results show that vision design, appropriate policy, and improvement of laws and regulations as infrastructural drivers are the first step in the development of entrepreneurship in the field of renewable energy. The second step involves exploiting the potentials of each region. The third step focuses on raising awareness in society and education; the fourth step emphasizes improving infrastructural issues, support, and technology development. Finally, in the fifth step, entrepreneurial management enables the efficient and effective use of all activities mentioned in the previous steps.

کلیدواژه‌ها [English]

  • Sustainability
  • Education
  • Conscious Shopping
  • Responsible Consumption
  • Green Supply Chain

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فصلنامه علمی آموزش محیط زیست و توسعه پایدار
دوره 13، شماره 1
1404
صفحه 119-134

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