بررسی مدل جامع عوامل مؤثر بر پذیرش فناوری اطلاعات سبز (مورد مطالعه: دانشگاه ارومیه)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار ، گروه مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران.

2 کارشناسی ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران.

چکیده

هدف از انجام این پژوهش، بررسی مدل جامع عوامل مؤثر بر پذیرش فناوری اطلاعات سبز در دانشگاه ارومیه بوده است. با توجه به محتوای بررسی‌شده می‌توان ذکر کرد که پژوهش ازلحاظ هدف، کاربردی و ازنظر روش گردآوری داده‌ها، توصـیفی ـ پیمایشـی اسـت. جامعـۀ آمـاری پژوهش شـامل کلیـۀ کارکنان دانشگاه ارومیه بوده که تعداد آن بر اساس سرشماری 355 نفر بوده است. از طرفی، با استفاده از فرمول نمونه‌گیری کوکران، حجم نمونه 288 نفر برآورد شد که با توزیع 288 پرسشنامه در بین کارکنان دانشگاه، فقط ۱۷۳ نفر از آن‌ها شرایط پاسخ‌گویی به پرسشنامه را داشتند. از سوی دیگر، به‌منظور بررسی متغیرهای پژوهش از پرسشنامه کمک گرفته شد که در دو بخش مشتمل بر داده‌های جمعیت‌شناختی و سؤالات اختصاصی (54 سؤال) تنظیم و توزیع شد. پایایی پرسشنامه‌ به کمک ضریب آلفای کرونباخ و پایایی ترکیبی سنجیده و روایی آن نیز با استفاده از روایی همگرا و واگرا موردپذیرش قرار گرفت. به‌عبارت‌دیگر، پرسشنامه قابل‌اعتماد و دارای اعتبار است. سپس، از مدل معادلات ساختاری و تحلیل مسیر به کمک نرم‌افزار Smart PLS جهت آزمون فرضیه‌ها استفاده شد. علاوه بر این، مهم‌ترین یافته‌های پژوهش نشان داد کـه به‌غیراز تأثیر عوامل محیطی بر سودمندی درک‌شده، تمامی عوامل (فناوری، سازمانی، محیطی و فردی) بر سودمندی و سهولت استفادۀ درک‌شده تأثیر مثبت و معنادار دارند. شایان‌ذکر است که سودمندی و سهولت استفادۀ درک‌شده بر نگرش نسبت به پذیرش فناوری اطلاعات سبز، نگرش نسبت به پذیرش فناوری اطلاعات سبز بر قصد پذیرش فناوری اطلاعات سبز و قصد پذیرش فناوری اطلاعات سبز بر استفادۀ واقعی از فناوری اطلاعات سبز تأثیر مثبت و معنادار دارند. درنتیجه، کارکنان دانشگاه ارومیه می‌بایستی به‌منظور نگرش نسبت به پذیرش فناوری اطلاعات سبز و قصد استفاده از فناوری اطلاعات سبز، به عوامل (فناوری، سازمانی، محیطی و فردی) و سپس سودمندی و سهولت استفادۀ درک‌شده فناوری اطلاعات سبز توجه نمایند.

کلیدواژه‌ها

عنوان مقاله [English]

Examining a Comprehensive Model of Factors Influencing the Adoption of Green Information Technology: A Case Study of Urmia University

نویسندگان [English]

  • Bagher Asgarnezhad Nuori 1
  • Maryam Mola Ghalghachi 2
1 Associate Professor, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran.
2 Master of Business Management, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran.
چکیده [English]

The purpose of the current research is to investigate a comprehensive model of factors influencing the adoption of Green Information Technology (GIT) at Urmia University. According to the research content, this study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population consists of all employees of Urmia University, totaling 355 individuals according to the census. Using Cochran's sampling formula, the sample size was estimated at 288 individuals. However, after distributing 288 questionnaires among university employees, only 173 participants met the eligibility criteria to complete the questionnaire. To examine the research variables, a questionnaire was used, designed and distributed in two sections: demographic data and specific research questions (54 items). The reliability of the questionnaire was measured using Cronbach's alpha coefficient and composite reliability, while its validity was confirmed through convergent and divergent validity. In other words, the questionnaire was both reliable and valid. Then, structural equation modeling (SEM) and path analysis were conducted using Smart PLS software to test the hypotheses. Additionally, the key research findings indicate that, except for the effect of environmental factors on perceived usefulness, all factors (technological, organizational, environmental, and individual) have a positive and significant impact on perceived usefulness and ease of use. Furthermore, the perceived usefulness and ease of use positively and significantly affect attitudes toward the adoption of Green Information Technology. In turn, attitudes toward GIT adoption influence the intention to adopt GIT, which subsequently impacts the actual use of Green Information Technology. As a result, employees at Urmia University should prioritize technological, organizational, environmental, and individual factors, followed by perceived usefulness and ease of use, in order to develop a positive attitude toward Green Information Technology adoption and increase their intention to utilize GIT.

کلیدواژه‌ها [English]

  • Green Information Technology Adoption
  • Perceived Ease of Use
  • Perceived Usefulness
  • Environmental Factors
  • Individual Factors
  • Organizational Factors
  • Technological Factors

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فصلنامه علمی آموزش محیط زیست و توسعه پایدار
دوره 13، شماره 2
1404
صفحه 97-115

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