تأثیر اینرسی دانشی بر پدیده سبزشویی با نقش میانجی تضعیف رقابت‌پذیری در شرکت‌های دانش‌بنیان

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد، گروه مدیریت، دانشکده مدیریت و اقتصاد دانشگاه لرستان، خرم آباد، ایران.

2 استادیار، گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم آباد، ایران

10.30473/ee.2023.66494.2592

چکیده

سبزشویی عارضه­‌ای است که رفتارهای ریاکارانه و دروغین را برای حمایت از محیط‌زیست به امید کسب سود و شهرت ترویج می‌کند. پژوهش حاضر با هدف تحلیل و بررسی تأثیر اینرسی دانشی بر پدیده سبزشویی در شرکت‌­های دانش‌­بنیان با میانجی­‌گری تضعیف رقابت­پذیری انجام پذیرفت. این مطالعه ازنظر هدف، کاربردی و ازلحاظ روش و ماهیت جزء تحقیقات توصیفی- پیمایشی است. در این پژوهش برای سنجش متغیرها از پرسشنامه استاندارد و محقق ساخته بهره گرفته شد که روایی و پایایی آن به ترتیب با استفاده از روش روایی صوری و آلفای کرونباخ تأیید گردید. بدین شکل که جهت سنجش اینرسی دانشی از پرسشنامه لیائو و همکاران (2008) و برای متغیر سبزشویی و تضعیف رقابت‌­پذیری از پرسشنامه محقق ساخته استفاده شد. جامعه آماری شامل کارکنان 15 تا از شرکت‌­های دانش‌­بنیان استان لرستان به تعداد 295 نفر بوده‌اند که با استفاده از روش نمونه‌­گیری در دسترس و با کمک جدول مورگان 167 نفر از کارکنان آن­ها به‌عنوان اعضای نمونه انتخاب‌شده‌اند. لازم به ذکر است که تعداد کارکنان هر یک از شرکت‌­ها در بخش روش‌شناسی تشریح شده است. داده‌­ها با استفاده از روش مدل‌سازی معادلات ساختاری و نرم‌افزارهای Amos نسخه 22 و SPSS نسخه 26 تحلیل گردید. نتایج نشان داد که در سطح اطمینان 95/0 اینرسی دانشی تأثیر مثبت و معنی‌داری بر پدیده سبزشویی و تضعیف رقابت­‌پذیری دارد. به‌علاوه تحلیل مسیر غیرمستقیم گویای نقش میانجی تضعیف رقابت­پذیری در تأثیر اینرسی دانشی بر پدیده سبزشویی می‌­باشد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Effect of Knowledge Inertia on the Phenomenon of Greenwashing with the Mediating Role of Weakening Competitiveness in Knowledge-Based Companies

نویسندگان [English]

  • Seyyed Najmaddin Mousavi 1
  • Abdollah Saedi 2
1 Professor, Department of Management. Faculty of Management and Economic Lorestan University, Khoramabad, Iran.
2 Assistant Professor, Department of Management. Faculty of Management and Economic Lorestan University, Khoramabad, Iran.
چکیده [English]

Greenwashing is a phenomenon that promotes hypocritical and deceptive behavior under the guise of environmental protection, driven by the pursuit of profit and reputation. This study aimed to analyze and examine the effect of knowledge inertia on greenwashing in knowledge-based companies, with the mediating role of weakened competitiveness. In terms of purpose, this study is applied, and in terms of method and nature, it falls under descriptive-survey research. A standard and researcher-made questionnaire was used to measure the variables, with validity and reliability confirmed through face validity and Cronbach's alpha, respectively. To measure knowledge inertia, the questionnaire developed by Liao et al. (2008) was used, while a researcher-made questionnaire was employed for the greenwashing and competitiveness weakening variables. The statistical population included 295 employees from 15 knowledge-based companies in Lorestan province, and 167 employees were selected as sample members using convenience sampling and Morgan's table. The number of employees per company is detailed in the methodology section. Data were analyzed using structural equation modeling (SEM) with Amos version 22 and SPSS version 26. The results showed that at a 95% confidence level, knowledge inertia has a positive and significant effect on both greenwashing and competitiveness weakening. Furthermore, indirect path analysis revealed the mediating role of weakened competitiveness in the relationship between knowledge inertia and greenwashing.

کلیدواژه‌ها [English]

  • Exaggeration
  • Covert Exchange
  • Thought Inertia
  • Lack of Accountability

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فصلنامه علمی آموزش محیط زیست و توسعه پایدار
دوره 13، شماره 2
1404
صفحه 167-185

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