بررسی نقش میانجی نیت در تحلیل عوامل مؤثر بر رفتار محیط‌زیستی پایدار کشاورزان شهرستان زنجان: کاربرد تئوری رفتار برنامه‌ریزی‌شده

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد توسعه روستایی، دانشگاه زنجان

2 استادیار، گروه ترویج، ارتباطات و توسعه روستایی دانشگاه زنجان

3 دکتری توسعه روستایی، گروه ترویج، ارتباطات و توسعه روستایی دانشگاه زنجان

چکیده

امروزه تخریب محیط­زیست و عدم آگاهی کشاورزان در مسائل مربوط به آن یکی از چالش‌های مهم در مناطق روستایی است؛ لذا رفتارهای محیط­زیستی پایدار در این مناطق، در تحقق اهداف توسعه ملی بسیار حائز اهمیت است. ازاین‌رو این پژوهش با هدف بررسی نقش میانجی نیت در تحلیل عوامل مؤثر بر رفتار محیط‌زیستی پایدار کشاورزی صورت پذیرفت. جامعه آماری پژوهش کشاورزان شهرستان زنجان بودند که با استفاده از فرمول کوکران تعداد 300 نفر از آن­ها از طریق نمونه‌گیری چندمرحله‌ای انتخاب شد. برای گردآوری داده‌ها از ابزار پرسشنامه استفاده گردید. روایی ظاهری و محتوایی پرسشنامه با نظر پانلی از متخصصان و کارشناسان قبل از پیش‌آزمون مورد تأیید قرار گرفت. پایایی ابزار تحقیق نیز از طریق انجام پیش‌آزمون بین 30 نفر خارج از نمونه آماری و محاسبه آلفای کرونباخ برای مقیاس­های اصلی پرسشنامه (در دامنه بین 72/0 تا 88/0) ارزیابی شد. تجزیه‌وتحلیل داده‌­ها با استفاده از نرم­‌افزارهای SPSS24 و AMOS22 انجام گرفت. داده‌­های گردآوری‌شده با استفاده از تکنیک مدل­سازی معادلات ساختاری تجزیه‌وتحلیل گردید. نتایج مدل ساختاری مستقیم نشان داد بین متغیرهای هنجار ذهنی، کنترل رفتار درک شده و نگرش محیط­زیستی با متغیر وابسته رفتار محیط­زیستی پایدار در کشاورزی رابطه مثبت و معنی­داری وجود دارد؛ همچنین، بر اساس نتایج مدل ساختاری میانجی مشخص شد که متغیر نیت محیط‌زیستی در رابطه بین متغیرهای مستقل با رفتار محیط­زیستی پایدار در کشاورزی دارای نقش میانجی می‌باشد و این متغیرها 39 درصد از تغییرات متغیر وابسته را تبیین می­کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating the Mediation Role of Intent in Analysis of the Factors Influencing Farmers Sustainable Environmental Behavior in Zanjan Township: Application of Theory of Planned Behavior

نویسندگان [English]

  • Matin Moghim 1
  • Mohammad Badsar 2
  • Mehdi Ghasemi 3
1 MSc Student of Rural development, University of Zanjan, Zanjan, Iran
2 Assistant Professor, Department of Extension, Communication and Rural Development,, University of Zanjan
3 Ph.D. of Rural Development, Department of Extension, Communication and Rural Development, University of Zanjan
چکیده [English]

Today, environmental degradation and the lack of awareness of the farmers about its issues is one of the major challenges in rural areas .Therefore, sustainable environmental behavior in these areas is very important to achieve national development goals. Therefore, this study has been conducted with the aim of investigating the mediation role of intention in analysis of the factors influencing sustainable environmental behavior among farmers. The study population was consisted of farmers in Zanjan township that according to Cochran’s formula, 300 of them were selected by multistage sampling method. A questionnaire was used as research tools. Face and content validity of the questionnaire had been confirmed by panel of experts and key informant before the pre-test stage. The reliability of instrument was assessed by conducting a pilot study among 30 samples out of the original sample. The reliability of instrument for the all sections based on Cronbach's alpha coefficients value (in the range of 0.72 to 0.88) shows acceptable level of internal consistency. Data analysis was performed by SPSS24 and AMOS22 software. The collected data was analyzed using structural equation modeling technique. The results based on direct structural model showed that there is a positive and significant effect between variables such as subjective norms, perceived behavioral control and environmental attitudes with the dependent variable of sustainable environmental behavior in agriculture. Also, based on the mediation structural model specified that intention variable had a mediation role on the relationship between independent variable with sustainable environmental behavior in agriculture and these variables explained 39% of variances of dependent variable.

کلیدواژه‌ها [English]

  • Environmental behavior
  • Subjective norms
  • Planned behavior
  • Environmental attitudes
  • Intention
 
 
 
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