تدوین الگوی مطلوب جهت بهبود کسب و کارهای کوچک و متوسط کشور با رویکرد توسعه پایدار با استفاده از داده بنیاد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

2 استادیار، گروه مدیریت مالی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران

چکیده

در دنیای امروز، کسب و کارهای کوچک و متوسط نقش کلیدی در رشد اقتصادی، ایجاد اشتغال و تقویت نوآوری دارند. این کسب و کارها به دلیل انعطاف‌پذیری و نزدیکی به بازارهای محلی، قادرند پاسخ‌های سریع و مؤثری به نیازهای متغیر مشتریان ارائه دهند. از طرفی؛ با توجه به بحران‌های زیست‌محیطی و تغییرات اقلیمی، توجه به توسعه پایدار به یکی از اولویت‌های اصلی در عرصه کسب و کار تبدیل شده است. هدف اصلی این تحقیق تدوین الگوی مطلوب بهبود کسب و کارهای کوچک و متوسط با رویکرد توسعه پایدار است. این پژوهش از نظر هدف، اکتشافی و از نظر نوع استفاده، کاربردی و مبتنی بر استراتژی پژوهش آمیخته اکتشافی است. جامعه آماری پژوهش شامل مدیران ارشد و در بخش کمی شامل مدیران و کارشناسان شاغل در کسب و کارهای کوچک و متوسط است. ابزار گردآوری اطلاعات پژوهش شامل مصاحبه‌های عمیقی بود که داده‌های بدست آمده از آن طی چند مرحله کدگذاری شامل مراحل کدگذاری کدگذاری باز، کدگذاری محوری و کدگذاری انتخابی؛ کدگذاری و تحلیل شدند و مدل حاصل از مصاحبه‌ها استخراج شد. یافته ها نشان دادد که عوامل داخلی و خارجی بعنوان عوامل علی اثرگذار در بهبود کسب و کارهای کوچک و متوسط اهمیت دارند. در بین عوامل زمینه ای نیز بعد زیرساخت ها و فناوری مناسب، فرهنگ و ارزش اجتماعی و شبکه های همکاری و مشارکت شناسایی شدند. عواملی نظیر سیاست و قوانین دولتی، بازار و تقاضا و  مشارکت اجتماعی و ذینفعان نیز بعنوان عوامل مداخله گر شناسایی شد. براین اساس استراتژی های بازار و بازاریابی، استراتژی های زنجیره تامین پایدار، استراتژی های آموزشی و توانمندسازی، استراتژی های نوآوری و تحقیق و توسعه و استراتژی های زیست محیطی پایدار بعنوان استراتژیهای موثر بر پیامدهای زیست محیطی، پیامدهای اجتماعی،پیامدهای اقتصادی و پیامدهای برند و اعتبار عمل می کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Formulating an Ideal Model to Improve Small and Medium-Sized Businesses in the Country with a Sustainable Development Approach Using Grounded Data

نویسندگان [English]

  • Taghi Rezaei 1
  • Safiyeh Mehrinejad 2
1 Ph.D. Candidate, Department of Public Administration, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor, Department of Financial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
چکیده [English]

In today's world, small and medium-sized businesses play a key role in economic growth, job creation, and innovation. Due to their flexibility and proximity to local markets, these businesses can provide quick and effective responses to the changing needs of customers. On the other hand, in light of environmental crises and climate change, attention to sustainable development has become one of the main priorities in the business sector. The main goal of this research is to formulate an ideal model for improving small and medium-sized businesses with a sustainable development approach. This study is exploratory in terms of its objective and applied in terms of its practical use, and it is based on a mixed exploratory research strategy. The statistical population includes senior managers, and the quantitative phase includes managers and experts working in small and medium-sized businesses. The data collection tool consisted of in-depth interviews, with data gathered through several stages of coding: open coding, axial coding, and selective coding. These were coded and analyzed, and the resulting model was extracted from the interviews. The findings showed that both internal and external factors are important causal factors in improving small and medium-sized businesses. Among contextual factors, infrastructure and appropriate technology, culture and social values, and cooperation and partnership networks were identified. Additionally, government policy and regulations, market and demand, and social participation and stakeholders were identified as intervening factors. Accordingly, market and marketing strategies, sustainable supply chain strategies, educational and empowerment strategies, innovation and research and development strategies, and sustainable environmental strategies function as effective approaches influencing environmental, social, economic, and brand-related outcomes and credibility.

کلیدواژه‌ها [English]

  • Improvement
  • Business Improvement
  • Small and Medium-Sized Businesses
  • Sustainable Development

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فصلنامه علمی آموزش محیط زیست و توسعه پایدار
دوره 13، شماره 3
1404
صفحه 139-155

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