نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
2 گروه مدیریت مالی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
In today's world, small and medium businesses play a key role in economic growth, job creation and innovation. On the other hand; Due to environmental crises and climate changes, attention to sustainable development has become one of the main priorities in the business field. The main goal of this research is to formulate the ideal model for improving small and medium businesses with a sustainable development approach. This research is exploratory in terms of its purpose, and practical in terms of its type of use, based on a mixed exploratory research strategy. The statistical population of the research includes senior managers and in the quantitative part includes managers and experts working in small and medium businesses. The data collection tool of the research included in-depth interviews, the data obtained from which were obtained during several stages of coding, including open coding, central coding and selective coding; They were coded and analyzed and the resulting model was extracted from the interviews. The findings showed that internal and external factors are important as effective causal factors in the improvement of small and medium businesses. Among the contextual factors, infrastructure and appropriate technology, culture and social value, and cooperation and partnership networks were identified. Factors such as government policy and laws, market and demand, and social participation and stakeholders were also identified as intervening factors. Therefore, market and marketing strategies, sustainable supply chain strategies, educational and empowerment strategies, innovation and research and development strategies and sustainable environmental strategies as effective strategies on environmental consequences, social consequences, economic consequences and brand consequences and They act creditably.
کلیدواژهها [English]
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