بررسی عوامل زیست محیطی و روانشناختی مؤثر بر تمایل به خرید سبز

نویسندگان

1 استادیار ، گروه علوم تربیتی، دانشگاه پیام نور

2 کارشناس ارشد، آموزش محیط زیست، دانشگاه پیام نور

چکیده

با توجه به مشکلات عدیده زیست محیطی مانند: افزایش آلودگی­ها و نگرانی­های زیست محیطی به نظر می­رسد شناسایی عواملی که به حفاظت از محیط زیست کمک کرده و انجام کارهای محیط زیست دوستانه ضروری باشد. پژوهش حاضر با هدف بررسی عوامل زیست محیطی و روانشناختی مؤثر بر تمایل به خرید سبز انجام گرفته است. جامعه آماری پژوهش حاضر را کارکنان مجتمع مس سرچشمه تشکیل می­دهند که حجم نمونه از طریق فرمول کوکران برابر با 258 نفر می باشد که با استفاده از روش نمونه­گیری تصادفی ساده انتخاب شده است. ابزار گردآوری داده­ها در پژوهش حاضر پرسشنامه می­باشد که به ترتیب شامل پرسشنامه دانش زیست محیطی هو، کوانگ و کیم (2013 )، مسئولیت پذیری اجتماعی زیست محیطی هو، کوانگ و کیم( 2013 )، کنترل رفتاری ادراک شده چو و هو ( 2001) و تمایل به خرید سبز هو، کوانک و کیم( 2013)، می باشد. نتایج نشان داد که متغیرهای دانش زیست محیطی و مسئولیت­پذیری اجتماعی به صورت مستقیم و غیرمستقیم از طریق متغیر واسطه­ای کنترل رفتاری ادراک شده بر تمایل به خرید سبز اثر معنا دار دارند.  

کلیدواژه‌ها

عنوان مقاله [English]

Environmental and Psychological factors on Green Purchasing Willingness among Employees of Sarcheshmeh Copper Complex

نویسندگان [English]

  • M.H. Seif 1
  • S. Mazloumian 1
  • A. Rastegar 1
  • M. Amrollahi Jalal Abadi 2
1 Assistant Prof of Educational Sciences,Payame Noor University
2 M.A in Environmental Education Payame Noor University
چکیده [English]

The present study was aimed at investigating the effective environmental and psychological factors on green purchasing willingness. The statistical population of this study is consisted of employees of Sarcheshmeh copper complex and the sample size was obtained equal to 258 people using the Cochran formula which were chosen using the simple random sampling method. Data collection instrument is the questionnaire including are the environmental knowledge questionnaire of Hoo, Kwang and kim (2013), environmental social responsibility questionnaire of Hoo, Kwang and Kim (2013), perceived behavioral control questionnaire of Choo and Hoo (2001) and green purchasing questionnaire of Hoo, Kwang and Kim (2013).
Results showed that the variables such as environmental knowledge and social responsibility have directly and indirectly a significant effect on green purchasing willingness through the intermediate variables such as perceived behavioral control.

کلیدواژه‌ها [English]

  • environmental knowledge
  • Environ-mental Social Responsibility
  • Perceived Behavioral Control
  • Green Purchasing Willingness

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