عوامل مؤثر بر گرایش به رفتار مصرف پایدار: مورد مطالعه شهر خرم‌ آباد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشگاه ایلام

2 گروه مدیریت کارآفرینی و توسعه روستایی، دانشگاه ایلام

3 گروه ترویج و آموزش کشاورزی ، دانشگاه لرستان

4 دانشگاه رازی

چکیده

امروزه رشد روز افزون جمعیت و ترویج الگوهای مصرفی نامناسب به استفاده نابهنجار از ظرفیت­ های زمین منجر شده که عواقب آن سبب نابودی سرمایه ­های طبیعی، افزایش بیماری­‌ها، تولید زباله و افزایش مواد زائد گردیده است که بی­ توجهی به این امر مهم در آینده ­ای نه چندان دور زمین را با مشکلات جدی مواجه خواهد ساخت. در این راستا تحقیق حاضر با هدف تعیین میزان تأثیر متغیرهای نگرش زیست­­ محیطی، دانش و اطلاعات زیست­ محیطی، دغدغه زیست ­محیطی، دغدغه سلامت، مسئولیت­­­ پذیری اجتماعی، زمینه اجتماعی، تحصیلات، جهان شهری بودن، استفاده از اینترنت، سابقه بیماری و حساسیت غذایی بر گرایش به رفتار مصرف پایدار شهروندان خرم­ آباد انجام شد. جامعه­ آماری این پژوهش ساکنان شهر خرم­­ آبادند که نمونه ­ای به حجم 386  نفر از آنان با استفاده از روش نمونه­ گیری تصادفی خوشه­ ای چند ­مرحله ­ای برای مطالعه انتخاب شده­ اند. به ­منظور تجزیه و تحلیل داده­ ها از آمار توصیفی و تحلیل­ مسیر رگرسیونی استفاده گردیده است. یافته ­ها نشان می‌­دهد که متغیرهای نگرش زیست­­ محیطی، دانش و اطلاعات زیست­ محیطی، دغدغه زیست ­محیطی، دغدغه سلامت و مسئولیت­­­ پذیری اجتماعی به طور مستقیم و متغیرهای تحصیلات، جهان­ شهری بودن، استفاده از اینترنت، سابقه بیماری به همراه حساسیت غذایی به طور غیر مستقیم در مجموع 30 درصد از واریانس رفتار مصرف پایدار ساکنان شهر خرم­ آباد را تبیین نمودند. در این بین متغیرهای دغدغه سلامت و نگرش زیست محیطی بیشترین میزان تأثیر بر رفتار مصرف پایدار را داشتند بنابراین توصیه می­ گردد که ارگان­ های ذی­ربط در راستای تغییر نگرش و ارتقای سطح دغدغه سلامت افراد اقدامات لازم را انجام دهند.

کلیدواژه‌ها

عنوان مقاله [English]

Effective Factors on Sustainable Consumption Behavior Tendency: The Case Study of Khorramabad

نویسندگان [English]

  • H. Pourjamshidi 1
  • H. Mahdizadeh 2
  • S. Gholamrezaee 3
  • N. SHir 4
1 Ilam University
2 Management Entrepreneurship and Rural Development, Ilam University
3 Agricultural Education, Lourestan University
4 Razi University
چکیده [English]

Today the population increasing growth and promotion of inappropriate use patterns have led to the abnormal use of land capacities whose consequences have caused the destruction of natural capitals (resources), increasing of diseases, waste production and increasing of waste materials. Lack of attention to this important matter will face the Earth with serious problems in the not too distant future. In this regard, present research was done with the purpose of determining the effect of environmental attitude, environmental knowledge and information, environmental concerns, health orientations, social responsibility, social context, education, being cosmopolitan, using of the Internet, disease and food allergies background on the tendency of Khorramabad citizens to sustainable consumption behavior. The study population consisted of Khorramabad residents, a sample of 386 individuals was selected by using of multi-stage cluster random sampling method for the study. To data analysis, descriptive statistics and regression path analysis have been used.  Results show that some variables such as environmental attitude, environmental knowledge and information, environmental concerns, health orientations and social responsibility directly and some other variables such as education, being cosmopolitan, using of the Internet, disease background with food allergy indirectly were explained 30 percent of   Khorramabad residents sustainable consumption behavior variance totally.  Among these variables, health orientations and environmental attitudes were the most effective variables on sustainable consumption behavior. Therefore, it is recommended that the relevant organizations take the necessary actions in order to change attitudes and to improve the people’s health orientations level.

کلیدواژه‌ها [English]

  • Sustainable Consumption
  • Sustainable Development
  • Khorramabad
  • Multivariateregression

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