تأثیر نگرانی محیط‌زیستی بر خرید محصولات محیط‌زیستی با نقش میانجی استراتژی‌های یادگیری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد

2 دانشگاه فردوسی مشهد

چکیده

درحالی‌که نگرانی محیط‌زیستی اغلب به عنوان یک متغیر پیش بین در خرید محصولات محیط‌زیستی در نظر گرفته می‌شود، یافته‌های تجربی این ارتباط را به صورت قطعی مورد تأیید قرار نمی‌دهند. درنتیجه بروز این شکاف در ادبیات، این تحقیق، تأثیرات مستقیم و غیرمستقیم نگرانی‌های محیط‌زیستی بر روی تمایل به خرید محصولات محیط‌زیستی، به‌منظور درک بهتر این تناقض را موردبررسی قرار داده است. این تحقیق از حیث هدف کاربردی و از حیث روش، پیمایشی و مبنی بر تحلیل کوواریانس با استفاده از الگوی مدل یابی معادله ساختاری است. موردمطالعه این تحقیق، تعداد 386 نفر از دانشجویان دانشگاه فردوسی مشهد، به عنوان بخشی از گروه شهروندان با استفاده از فرمول کوکران به صورت تصادفی انتخاب گردید که بر اساس یافته‌ها و نتایج به‌دست‌آمده نقش میانجی‌گری استراتژی‌های یادگیری ارادی و اتفاقی در رابطه میان نگرانی‌های محیط‌زیستی و تمایل به خرید محصولات محیط‌زیستی مورد تأیید قرار گرفت. درنتیجه می‌توان ادعا کرد که با استفاده از استراتژی‌های یادگیری می‌توان نگرانی محیط‌زیستی افراد را به سمت خرید محصولات محیط‌زیستی هدایت نمود.

کلیدواژه‌ها


عنوان مقاله [English]

Effect of Environmental Concern on Environmental Products Purchase with the Mediating Role of Learning Strategies

نویسندگان [English]

  • F. Rahimnia 1
  • S. Nosrati 2
  • Gh. Eslami 2
1 Professor, Department of Economics and Administrative Sciences, Ferdowsi University
2 Ferdowsi University
چکیده [English]

While environmental concern is often conceptualized as a direct antecedent of environmental purchase intention, empirical findings in support of this relationship are inconsistent at best. This study consequently investigates the direct and indirect effects of environmental concern on environmental purchase intentions in an effort to better understand these inconsistent findings. This research, in terms of purpose is practical, and in terms of methodology is a survey which is based on an analysis of covariance model using structural equation modeling. The sample size of this study were selected randomly from 386 students of Ferdowsi University of Mashhad, which constitute a group of citizen, by using Cochran's formula. In accordance to results of this research, the mediating role of intentional and incidental learning strategies between environmental concern and environmental purchase intention is being confirmed. Consequentely, we can declare that, by using learning startegies we can guide individuals‘environmental concern toward environmental purchase intentions.

کلیدواژه‌ها [English]

  • environmental concern
  • environmental purchase intentions
  • intentional learning
  • incidental learning
Abdul‐Muhmin, A.G. (2007). "Explaining consumers’ willingness to be environmentally friendly". International Journal of Consumer Studies, 31(3), 237-247.
Ajzen, I. (1991). "The theory of planned behavior". Organizational behavior and human decision processes, 50(2), 179-211.
Akehurst, G., Afonso, C. & Martins Gonçalves, H. (2012). "Re-examining green purchase behaviour and the green consumer profile: new evidences". Management Decision, 50(5) 972-988.
Albayrak, T., Aksoy, S. & Caber, M. (2013). "The effect of environmental concern and scepticism on green purchase behaviour". Marketing Intelligence & Planning, 31(1), 27-39.
Anastas, P. & Zimmerman, J. (2007). "Design through the 12 principles of green engineering". IEEE Engineering Management Review, 3(35) 16.
Bamberg, S. (2003). "How does environmental concern influence specific environmentally related behaviors? A new answer to an old question". Journal of environmental psychology, 23(1), 21-32.
Bearse, S., Capozucca, P., Favret, L. & Lynch, B. (2009). "Finding the green in today’s shoppers: sustainability trends and new shopper insights". GMA/Deloitte Green Shopper Study Research Report, 1-28.
Bjørner, T.B., Hansen, L.G. & Russell, C.S. (2004). "Environmental labeling and consumers’ choice—an empirical analysis of the effect of the Nordic Swan". Journal of Environmental Economics and Management, 47(3), 411-434.
Byrne, B.M. (2013). "Structural equation modeling with AMOS: Basic concepts, applications, and programming": Routledge.
Carlsson, M.E. (2000). "Cancer patients seeking information from sources outside the health care system". Supportive care in cancer, 8(6) 453-457.
Cason, T.N. & Gangadharan, L. (2002). "Environmental labeling and incomplete consumer information in laboratory markets". Journal of Environmental Economics and Management,43(1), 113-134.
Chatterjee, R.A. & Eliashberg, J. (1990). "The innovation diffusion process in a heterogeneous population: A micromodeling approach". Management science, 36(9), 1057-1079.
Chen, T.B. & Chai, L.T. (2010). "Attitude towards the environment and green products: consumers' perspective". Management science and engineering, 4(2),P. 27.
Chen, Y.-S. (2011). "Green organizational identity: sources and consequence". Management Decision, 49(3), 384-404.
Deloitte. (2009). "Finding the green in today’s shoppers: Sustainability trends and new shopper insights. http://www.deloitte.com/assets/Dcom Shared%20Assets/Documents/US_CP_GMADeloitteGreenShopperStudy_2009.pdf"
Diamantopoulos, A., Schlegelmilch, B.B., Sinkovics, R.R. & Bohlen, G.M. (2003). "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation". Journal of business Research, 56(6), 465-480.
Dunlap, R. & Jones, R. (2002). "Environmental concern: Conceptual and measurement issues". In Handbook of environmental sociology, ed. R. Dunlap and W. Michelson. London: Greenwood.
Dunlap, R.E. & Van Liere, K.D. (1978). "The new environmental paradigm”. The journal of environmental education, 9(4), 10-19.
Dutta-Bergman, M.J. (2004). "Primary sources of health information: Comparisons in the domain of health attitudes, health cognitions, and health behaviors". Health communication, 16(3) 273-288.
Echavarren, J. M. (2017). "From Environmental Problems to Subjective Environmental Concern: A Multilevel Analysis Using 30 Indicators of Environmental Quality". Society & Natural Resources, 30(2), 145-159.
Franzen, A. & Meyer, R. (2010). "Environmental attitudes in cross-national perspective: A multilevel analysis of the ISSP 1993 and 2000". European Sociological Review, 26(2), 219-234.
Grbac, B., Damijanić, A.T. & Saftić, D. (2013). "Environmental attitudes of tourists. 23rd Cromar congress: Marketing in a dynamic environment-academic and practical insights".
Gursoy, D. & McCleary, K.W. (2004). "an integrative model of tourism’information search behavior". Annals of tourism research, 31(2), 353-373.
Hartmann, P. & Apaolaza-Ibáñez, V. (2012). "Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern". Journal of business Research, 65(9), 1254-1263.
Hedlund, T. (2011). "The impact of values, environmental concern, and willingness to accept economic sacrifices to protect the environment on tourists’ intentions to buy ecologically sustainable tourism alternatives". Tourism and Hospitality Research, 11(4), 278-288.
Hutchinson, J.W. & Alba, J.W. (1991). "Ignoring irrelevant information: Situational determinants of consumer learning". Journal of consumer research, 18(3), 325-345.
Johnson, B.B. & Frank, P.G. (2006). "Public understanding of environmental impacts of electricity deregulation". Energy policy, 34(12) 1332-1343.
Junior, S.S.B., da Silva, D., Gabriel, M.L.D. & de Oliveira Braga, W.R. (2015). "The Effects of Environmental Concern on Purchase of Green Products in Retail". Procedia-Social and Behavioral Sciences, 170, 99-108.
Kennedy, P.W., Laplante, B. & Maxwell, J. (1994). "Pollution policy: the role for publicly provided information". Journal of Environmental Economics and Management, 26(1), 31-43.
Kim, Y. & Choi, S.M. (2005). "Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE". NA-Advances in Consumer Research, 32, 592-599.
Koenig-Lewis, N., Palmer, A., Dermody, J. & Urbye, A. (2014). "Consumers' evaluations of ecological packaging–Rational and emotional approaches". Journal of environmental psychology, 37, 94-105.
Kong, Y. & Zhang, L. (2014). "When does green advertising work? The moderating role of product type". Journal of Marketing Communications, 20(3), 197-213.
Laskova, A. (2007). "Perceived consumer effectiveness and environmental concerns". Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia.
Lee, K. (2008). "Opportunities for green marketing: young consumers". Marketing Intelligence & Planning, 26(6), 573-586.
Leire, C. & Thidell, Å. (2005). "Product-related environmental information to guide consumer purchases–a review and analysis of research on perceptions, understanding and use among Nordic., Journal of Cleaner Production, 13(10,11), 1061-1070.
consumers". Journal of Cleaner Production 13(10) 1061-1070.
Levin, I.P. & Gaeth, G.J. (1988). "How consumers are affected by the framing of attribute information before and after consuming the product". Journal of consumer research 15(3) 374-378.
Maloney, M.P., Ward, M.P. & Braucht, G.N. (1975). "A revised scale for the measurement of ecological attitudes and knowledge". American psychologist 30(7) 787.
Murray, K.B. (1991). "A test of services marketing theory: consumer information acquisition activities". The journal of marketing 10-25.
Nelson, P. (1974). "Advertising as information". Journal of political economy 82(4) 729-754.
Newman, T.P. & Fernandes, R. (2016). "A re-assessment of factors associated with environmental concern and behavior using the 2010 General Social Survey". Environmental Education Research 22(2) 153-175.
Pagiaslis, A. & Krontalis, A.K. (2014). "Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs". Psychology & Marketing 31(5) 335-348.
Paladino, A. & Baggiere, J. (2007). "Are we “green”? An empirical investigation of renewable electricity consumption". E-European Advances in Consumer Research Volume 8.
Parguel, B., Benoît-Moreau, F. & Larceneux, F. (2011). "How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication". Journal of business ethics 102(1) 15-28.
Petty, R.E., Cacioppo, J.T. & Schumann, D. (1983). "Central and peripheral routes to advertising effectiveness: The moderating role of involvement". Journal of consumer research 10(2) 135-146.
Pickett, G.M., Kangun, N., & Grove, S.J. (1993). "Is there a general conserving consumer? A public policy concern". Journal of Public Policy & Marketing, 12, 234–243 public policy concern. Journal of Public Policy & Marketing, 12, 234–243
Pickett-Baker, J. & Ozaki, R. (2008). "Pro-environmental products: marketing influence on consumer purchase decision". Journal of consumer marketing 25(5) 281-293.
Polonsky, M.J. et al. (1998). "Communicating environmental information: are marketing claims on packaging misleading?" Journal of business ethics 17(3) 281-294.
Porter, M.E. (2000). 2. "Green and Competitive: Ending the Stalemate". The Dynamics of the eco-efficient economy: environmental regulation and competitive advantage 33.
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). "An Empirical Study about Green Purchase Intentions". Journal of Sociological Research, 5(11), 948-5468.
Salehi, S., Kabiri, A., Karimzadeh, Sara. "investigating the role of sex in environmental orientation. case study from Uromia city". Journal of environmental scinces and technologies.68 (18). [In Persian]
Sartzetakis, E.S., Xepapadeas, A. & Petrakis, E. (2012). "The role of information provision as a policy instrument to supplement environmental taxes". Environmental and Resource Economics 52(3) 347-368.
Stoll, M.L. (2011). "Green Chemistry Meets Green Business: A Match Long Overdue". Journal of business ethics 99(1) 23-28.
Suki, N. M. (2016). "Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values". Journal of Cleaner Production, 132, 204-214.
Tohmatsu, D.T. & Association, G.M. (2009). "Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights".
Toms, J. (2002). "Firm resources, quality signals and the determinants of corporate environmental
reputation: some UK evidence". The British Accounting Review 34(3) 257-282.
VanDyke, M.S. & Tedesco, J.C. (2016). "Understanding Green Content Strategies: An Analysis of Environmental Advertising Frames From 1990 to 2010". International Journal of Strategic Communication 10(1) 36-50.
Xie, G.-X. & Kronrod, A. (2012). "Is the devil in the details? The signaling effect of numerical precision in environmental advertising claims". Journal of Advertising 41(4) 103-117.
Yadav R, Pathak GS. (2016). "Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite". 2016;96:122-8.