تحلیل مدل رفتار محیط‌زیستی، میان بازدیدکنندگان منطقه گردشگری شورابیل در استان اردبیل

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه مهندسی آب و مدیریت کشاورزی، دانشگاه محقق اردبیلی

2 دانشگاه محقق اردبیلی

چکیده

هدف اصلی این تحقیق، تحلیل مدل رفتار محیط‌زیستی و بررسی روابط بین متغیرهای اثرگذار در آن، میان بازدیدکنندگان منطقه گردشگری شورابیل در استان اردبیل بود. روش این تحقیق، توصیفی- پیمایشی می­باشد. جامعه آماری، شامل کلیه بازدیدکنندگان مراجعه‏کننده به منطقه گردشگری شورابیل بودند. به منظور تعیین حجم نمونه از فرمول کوکران در شرایط با حجم جامعه نامعلوم استفاده شد که حجم نمونه به تعداد 320 نفر تعیین شد (n= 320). با استفاده از روش نمونه‏گیری تصادفی ساده جمع‎آوری داده‎ها در سه مقطع زمانی مختلف (به روش چندمرحله‏ای)، طی ماه‏های تیر، مرداد و شهریور (سال 1396) انجام گرفت. روایی محتوایی ابزار تحقیق (پرسشنامه) با استفاده از نظرات متخصصان و محاسبه شاخص AVE مورد بررسی و تأیید قرار گرفت. همچنین مقادیر محاسبه‌شده روایی تشخیصی و پایایی ابزار پژوهش نیز با استفاده از مقادیر آلفای کرونباخ و پایایی ترکیبی (CR) انجام گرفت که از مقادیر قابل قبولی برخوردار بود. تحلیل داده‏ها توسط نرم‏افزارهای SPSS و AMOS انجام شد. یافته‏ها نشان داد که غالب بازدیدکنندگان (8/32 درصد) دارای رفتار نسبتاً مطلوب محیط‌زیستی بودند. مطابق نتایج تحلیل معادلات ساختاری، متغیرهای دانش، نگرش، نیت و ادراک محیط‌زیستی به همراه متغیرهای سطح تحصیلات و رضایت از امکانات و فرصت‏ها، 59 درصد از تغییرات واریانس متغیر رفتار محیط‌زیستی را تبیین می‏کنند. همچنین مهم‌ترین متغیرهای تبیین‏کننده رفتار محیط‌زیستی به ترتیب اهمیت، شامل نیت محیط‌زیستی (ضریب مسیر: 7/55 درصد) در نقش متغیر میانجی، تحصیلات (ضریب مسیر: 1/38 درصد) و رضایت از امکانات و فرصت‎ها (ضریب مسیر: 8/30 درصد) بود.

کلیدواژه‌ها


عنوان مقاله [English]

Analysis of the Model of Environmental Behavior Model among Visitors of the Shorabil Tourism Area in Ardabil Province

نویسندگان [English]

  • Mojtaba Sookhtanlou 1
  • Nejat Vahedi 2
1 Department of Water Engineering and Agricultural Management, University of Mohaghegh Ardabili
2 University of Mohaghegh Ardabili
چکیده [English]

The primary purpose of this study was to analyze the model of environmental behavior and the relationships among it's affecting factors and among visitors of the Shorabil tourism area in Ardabil province. The method of this study is descriptive-survey. The statistical population consisted of all visitors who came to the Shorabil Tourism Area. To determine the sample size, the Cochran formula was used in conditions with an unknown population size that the sample size was 320 (n = 320). Data were gathered in three different stages (multi-stage method) during July, August, and September (2017) using a simple random sampling method. The content validity of the research instrument (questionnaire) was evaluated using of experts and calculation of the AVE index. Also, the calculated values of discernment validity and reliability of the research instrument were also performed using Cronbach's alpha and composite reliability, which was of acceptable cost. Data analysis was done using SPSS and AMOS software. The findings showed that the majority of visitors (32.8%) had a relatively favorable environmental behavior. According to the results of the analysis of structural equations, knowledge, attitude, intention, and environmental perception variables, along with variables of education level and satisfaction of opportunities and opportunities, explain 59% of changes in the variance of environmental behavior variable. The most critical variables that describe the environmental behavior are essential, including environmental intention (path coefficient: 55.7%) in the role of a mediator variable, education (path coefficient: 38.1%), and satisfaction of facilities and opportunities (coefficient Path: 30.8%).

کلیدواژه‌ها [English]

  • Environmental Behavior
  • Environmental Intention
  • sustainable tourism
  • Shorabil Tourism Area
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