مدل‌یابی تمایل به پذیرش فناوری‌های کشاورزی حفاظتی با اقتباس از مدل TPB

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه ترویج و آموزش کشاورزی، دانشکده علوم زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری.

2 دکتری ترویج کشاورزی دانشگاه تهران

چکیده

هدف از پژوهش حاضر بررسی عوامل روانشناختی موثر بر تمایل به رفتار کشاورزی حفاظتی یا فناوری‌های دوستدار محیط زیست کشاورزان شهرستان ساری با اقتباس از مدل رفتار برنامه‌ریزی شده بود. این پژوهش از نوع توصیفی - همبستگی (تحلیل ماتریس کوواریانس برای آزمون مدل تحقیق) با هدف نمایش رابطه میان متغیرها بود. جامعه آماری 30788 نفر کشاورزان شهرستان ساری بودند که با نمونه‌گیری چندمرحله‌ای تصادفی220 نفر به عنوان حجم نمونه مورد بررسی قرار گرفتند. ابزار تحقیق پرسشنامه‌ای بود که روایی (صوری و محتوایی) و روایی تشخیصی و پایایی ترکیبی آن تأیید گردید. برای تبیین اثرگذاری و اثرپذیری عوامل روانشناختی و تمایل به رفتار کشاورزی حفاظتی از یکدیگر از روش‌ مدل‌سازی معادلات ساختاری با نرم افزار لیزرل نسخه 8.80 استفاده گردیده است طبق نتایج بدست آمده عوامل روانشناختی به‌طور کلی 96 درصد از واریانس میزان تمایل به رفتار کشاورزی حفاظتی را تبیین نمودند. زمانی که اثر متغیرهای 3گانه عوامل روانشناختی به‌طور جداگانه بر تمایل به بکارگیری سنجیده شد نتایج نشان داد سه متغیر نگرش، هنجارهای ذهنی، کنترل رفتار ادراک شده قادرند 66% از واریانس تمایل به بکارگیری را تبیین نمایند. در این پژوهش در هر دو مدل در بین متغیرهای روانشناختی، هنجارهای ذهنی مؤثرترین عامل پیش‌بینی کننده بود. در مدل اول با بارعاملی 74% و در مدل دوم با بار عاملی 39%. به عبارتی نظر گروه‌های مرجع و موافقت و حمایت آنها مؤثرترین عامل در تمایل به رفتار کشاورزی حفاظتی در بین کشاورزان ساری بدست آمد. بنابراین تأثیرپذیری از رهبران افکار جامعه بر پذیرش فناوری‌های کشاورزی حفاظتی غیر قابل انکار است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Modeling the Intention to Adoption Conservation Agriculture Technologies based on TPB Model

نویسندگان [English]

  • fatemeh Razzaghi Borkhani 1
  • Mahdiye Sadat Mirtorabi 2
1 Assistant Professor, Department of Agricultural Extension and Education, Faculty of Crop Sciences, Sari Agricultural Sciences and Natural Resources University.
2 Graduate PhD., Agricultural Extension, Department Agricultural Extension and Education, University of Tehran
چکیده [English]

The purpose of the present study was to investigate the psychological factors affecting the Intention of conservation agricultural behavior of farmers in Sari County based on the Theory of planned behavior model. This research was a descriptive-correlational study (analysis of covariance matrix to test the research model) with the aim of showing the relationship between variables. The population of the study consisted of 30788 farmers in Sari County that 220 were selected through multistage random sampling. Validity of questionnaire was determined through sustainable agricultural experts of Mazandaran County and some faculty members at University of Sari Agricultural and Natural Resources. The reliability was acceptable. Diagnostic validity with using an average variance extracted (AVE) and reliability with using Cronbach's alpha and composite reliability (CR) were confirmed.  To explain the Effectiveness of psychological factors and the tendency to conservation agricultural behavior from each other, the method of structural equation modeling with LISREL software, version 8.80 has been used. According to the results, psychological factors generally explained 96% of the variance Intention conservation agricultural behavior.When the effects of the three variables of psychological factors were assessed separately on intention of use; the results showed that three variables of attitude, subjective norms, and perceived behavior control could explain 66% of the variance in intention of use. In this study, in both models, among the psychological variables, subjective norms were the most effective predictor:  in the first model with 74% factor load and in the second model with 39% factor load. In other words, reference groups and their support and agreement were found to be the most effective factors in the intention to conservation agriculture behavior among farmers of Sari. Therefore, the application of participatory education and extension methods and the impact of community opinion leaders on the credibility of local and technical leaders and sample farmers with farmers on the adoption of conservation agricultural technologies are undeniable.

 

کلیدواژه‌ها [English]

  • Conservation agriculture
  • pro-environmental technologies
  • technology adoption
  • sustainable agricultural development
  • intention to behavior

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