برازش رابطه ساختاری استفاده از لوازم‌خانگی با مصرف پایدار آب بر اساس نگرش و دانش محیط‌زیستی: نقش واسطه‌ای قصد رفتاری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، ایران.

2 دانشجوی کارشناسی ارشد رشته مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، ایران.

3 دانشجوی کارشناسی ارشد رشته مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، ایران

چکیده

تحقیق حاضر با هدف بررسی نقش دانش محیط‌زیستی و نگرش به مصرف پایدار بر قصد رفتاری و استفاده از لوازم‌خانگی با مصرف پایدار آب در میان بانوان استفاده‌کننده از لوازم‌خانگی در شهر اردبیل و در زمستان 1398 انجام شد. روش تحقیق توصیفی از نوع همبستگی و ازنظر هدف کاربردی بود. جامعه آماری این پژوهش کلیه بانوان بالای 20 سال و استفاده‌کننده لوازم‌خانگی در شهر اردبیل بود. روش گردآوری داده‌­ها از نوع میدانی بوده و ابزار گردآوری داده‌­ها شامل پرسشنامه استاندارد دانش محیط‌زیستی پاچو و لاورادور (2017)، نگرش به مصرف پایدار آب احمد و آرفین (2018)، رفتار مصرف پایدار آب کانگ و همکاران (2017) و قصد خرید دستگاه مصرف پایدار آب نگوین و همکاران (2016) بود. برای ارزیابی روایی پرسشنامه، از نظرات خبرگان استفاده شد و هم‌چنین، به‌منظور سنجش پایایی پرسشنامه نیز از ضریب آلفای کرونباخ و ضریب پایایی مرکب استفاده شد که نشان‌گر پایایی مناسب (به ترتیب بالای 80 درصد و بالای 70) تمامی مؤلفه‌های پژوهش بود. تعداد 384 پرسشنامه به روش نمونه‌گیری در‌دسترس در میان نمونه آماری توزیع و مورد تجزیه‌وتحلیل قرار گرفت. آزمون­های استفاده‌شده در آمار استنباطی شامل؛ آزمون کولموگروف اسمیرنوف، آزمون همبستگی و تحلیل معادلات ساختاری بود و نرم‌افزارهای مورداستفاده برای تجزیه‌وتحلیل داده‌ها، LISREL (نسخه 2/10) و SPSS (نسخه 22) بود. نتایج به‌دست‌آمده حاکی از آن است که دانش محیط‌زیستی بر رفتار مصرف پایدار آب مؤثر است، اما بر قصد استفاده از لوازم‌خانگی با مصرف پایدار آب تأثیرگذار نیست. از طرفی، نگرش به مصرف پایدار آب بر قصد استفاده از لوازم‌خانگی با مصرف پایدار آب و نیز رفتار مصرف پایدار آب تأثیر معناداری دارد و درنهایت قصد استفاده از لوازم‌خانگی با مصرف پایدار آب بر رفتار مصرف پایدار آب تأثیر معناداری دارد. با توجه به نتایج حاصله، توصیه می­گردد برنامه‌­ها و استراتژی‌های بازاریابی در زمینه مصرف پایدار آب در بین مصرف‌کننده­‌های لوازم‌خانگی تدوین و متصدیان امور لوازم‌خانگی و مسئولان مربوطه برای ارتقاء و بهبود عناصر شکل­دهنده نگرش و دانش محیط‌زیستی اقدام کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Fitting the Structural Relationship Between Uses of Home Appliance with Sustainable Water Consumption Based on Attitude and Environmental Knowledge: The Mediating Role of Behavioral Intention

نویسندگان [English]

  • Ghasem Zarei 1
  • Foroozan Ghazaei 2
  • Araz rashedi zahra 3
1 Associate Professor. in Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ira
2 MSc Student in Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Iran
3 MSc Student in Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Iran
چکیده [English]


This study aimed to investigate the role of environmental knowledge and attitudes toward sustainable consumption with behavioral intention and the use of household appliances with sustainable water consumption of women in Ardabil City in the winter of 2020. The research method is descriptive-correlational and applied in terms of purpose. The statistical population of this study was women over 20 years old and users of household appliances in Ardabil. The data collection method is field type and data collection tools include a standard questionnaire of environmental knowledge of Pacho and Lavrador (2017), the attitude towards sustainable water consumption of Ahmad and Arfin (2018), the sustainable water consumption behavior of Kang. (2017) and the intention to purchase of a device with sustainable water consumption of Nguyen. (2016).in order to assess the reliability of the questionnaire, Cronbach's alpha coefficient and composite reliability coefficient were used, which indicated the reliability (above 80% and above 70%) of all research components.384 questionnaires were distributed and analyzed. The results indicate that environmental knowledge affects the behavior of sustainable water consumption but does not affect the use of household appliances with sustainable water consumption. the attitude towards sustainable water consumption has a significant effect on the intention to use home appliances with sustainable water consumption and sustainable water consumption, and finally, the intention to use home appliances with sustainable water consumption has a significant effect on sustainable water consumption behavior.

کلیدواژه‌ها [English]

  • Environmental Knowledge
  • Attitude to Sustainable Consumption
  • Intention to Buy
  • Sustainable Development
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