فرا تحلیل عوامل مؤثر بر رفتار خرید سبز (مطالعه موردی: مشتریان کسب‌وکارهای اشتراکی تهران)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری گروه مدیریت بازرگانی، واحد قشم، دانشگاه آزاد اسلامی، قشم، ایران

2 استادیار، گروه مدیریت بازرگانی، واحد قشم، دانشگاه آزاد اسلامی، قشم، ایران و استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه هرمزگان، بندرعباس

3 دانشیار، گروه مدیریت بازرگانی، واحد قشم، دانشگاه آزاد اسلامی ،قشم، ایران

چکیده

افزایش ناگهانی جمعیت در سال‌های اخیر، منجر به افزایش مصرف بی‌رویه منابع،  تغییرات آب و هوایی، افزایش گازهای گلخانه‌ای و انقراض گونه‌های نادر  شده است. تلاش برای حفاظت از محیط‌زیست به یک نگرانی جهانی تبدیل شده است. هدف پژوهش حاضر شناسایی و طبقه‌بندی عوامل مؤثر بر رفتار خرید سبز توسط مصرف‌کنندگان است. بیشترین ضرورت پژوهش در شرایط فعلی، شناسایی عوامل مؤثر بر تغییر رفتار مصرف‌کنندگان هنگام خرید است. پژوهش، ازنظر هدف کاربردی و ازنظر روش اجرا توصیفی - پیمایشی است.  برای جمع‌آوری اطلاعات و داده‌های موردنیاز از بررسی‌های اسنادی و مطالعات میدانی استفاده شده است. ابزار جمع‌آوری داده‌ها، پرسشنامه محقق ساخته و به‌صورت کاملاً تصادفی بین مشتریان کسب‌وکارهای اشتراکی در شهر تهران توزیع گردید. پایایی آلفای کرونباخ در این مطالعه 83/۰ به دست آمد. حجم جامعه آماری بر اساس فرمول کوکران تعداد 384 نفر تعیین گردید. برای تجزیه‌وتحلیل هم‌پوشانی دورانی و ماتریس همبستگی عوامل، از روش تحلیل عاملی اکتشافی، آزمون KMO، بارتلت و اسکری کتل در محیط نرم‌افزار SPSS استفاده گردید. نتایج حاصل نشان داد که عوامل مؤثر بر رفتار خرید سبز به ترتیب عبارت‌اند از: گسترش دانش محیط‌زیستی، تغییر در نگرش افراد، کنترل رفتاری و مسئولیت‌های اجتماعی، هنجارهای ذهنی و برداشت از خود و سبک زندگی و ارزش‌های ادراک‌شده توسط مصرف‌کنندگان است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Meta-analysis of Factors Affecting Green Purchase Behavior (Case Study: Customers of Shared Businesses in Tehran)

نویسندگان [English]

  • Seyed Habib Moosavi Rashedi 1
  • Vahid Makkizade 2
  • Esmail Hassanpour 3
1 Ph.D student of Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 Assistant Professor, Department of Business Management, University of Hormozgan, Bandar Abbas, Iran
3 Associate Professor, Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
چکیده [English]

The sudden increase in population in recent years has led to an over-consumption of resources, climate change, a rise in greenhouse gases, and the extinction of rare species. Efforts to protect the environment have become a global concern. The purpose of this study is to identify and classify the factors affecting green purchase behavior by consumers. The most important research need in the current situation is to identify the factors influencing changes in consumer behavior when purchasing. The research is applied in terms of purpose and descriptive-survey in terms of implementation method. Documentary, library, and field studies have been used to collect the required information and data. The data collection tool was a researcher-made questionnaire, which was distributed randomly among the clients of shared businesses in Tehran. The reliability of Cronbach's alpha in this study was 0.83. The size of the statistical population was determined based on Cochran's formula of 384 people. Exploratory factor analysis, KMO test, Bartlett, and Scree Cattle tests in SPSS software were used to analyze the internal overlap and factor correlation matrix. The results showed that the factors affecting green purchase behavior are: expansion of environmental knowledge, change in attitudes, behavioral control and social responsibilities, mental norms and self-perception, and lifestyle and values perceived by consumers, respectively.

کلیدواژه‌ها [English]

  • Identification and Classification
  • Behavior
  • Green Purchase
Abun, D., & Racoma, A. (2017). “Environmental attitude and environmental behavior of catholic colleges’ employees in Ilocos Sur, Philippines. Texila International”. Journal of Academic Research, 4(1), 23-52.
Al Mamun, A., Rajennd, A., Muniady, L., Ibrahim, M. A. H. B., & Nawi, N. B. C. (2018). “Effect of economic vulnerability on entrepreneurial competencies among Malaysian micro-entrepreneurs”. Asia Pacific Journal of Innovation and Entrepreneurship. No. 2, pp. 222-237
Audsley, E., Pearn, K. R., Simota, C., Cojocaru, G., Koutsidou, E., Rounsevell, M. D. A., ... & Alexandrov, V. (2006). “What can scenario modelling tell us about future European scale agricultural land use, and what not?” Environmental science & policy, 9(2), 148-162.
Biswas, A., & Roy, M. (2015). “Green products: an exploratory study on the consumer behaviour in emerging economies of the East”. Journal of Cleaner Production, 87, 463-46.
Böcker, L., & Meelen, T. (2017). “Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation”. Environmental Innovation and Societal Transitions, 23, 28-39.
Bray, J., Johns, N., & Kilburn, D. (2011). “An exploratory study into the factors impeding ethical consumption”. Journal of business ethics, 98(4), 597-608.
Carfora, V., Caso, D., Sparks, P., & Conner, M. (2017). “Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study”. Journal of environmental psychology, 53, 92-99.
Cerri, C. E. P., Cerri, C. C., Maia, S. M. F., Cherubin, M. R., Feigl, B. J., & Lal, R. (2018). “Reducing Amazon deforestation through agricultural intensification in the Cerrado for advancing food security and mitigating climate change”. Sustainability, 10(4), 989.
Chan, R. Y. (2001). “Determinants of Chinese consumers' green purchase behavior”. Psychology & marketing, 18(4), 389-413.
Chekima, B. (2019). Consumer values and green products consumption in malaysia: A structural equation modelling approach. In Green Business: Concepts, Methodologies, Tools, and Applications (pp. 206-231). IGI Global.
Chekima, B., Chekima, S., Syed Khalid Wafa, S. A. W., Igau, O. A., & Sondoh Jr, S. L. (2016). “Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics”. International Journal of Sustainable Development & World Ecology, 23(2), 210-220.
Chen, S. C., & Hung, C. W. (2016). “Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior”. Technological Forecasting and Social Change, 112, 155-163.
Chen, T. B., & Chai, L. T. (2010). “Attitude towards the environment and green products: Consumers’ perspective”. Management science and engineering, 4(2), 27-39.
Choi, D., & Johnson, K. K. (2019). “Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior”. Sustainable Production and Consumption, 18, 145-155.
Curtis, S. K., & Lehner, M. (2019). “Defining the sharing economy for sustainability”. Sustainability, 11(3), 567.
de Vicente Bittar, A. (2018). “Selling remanufactured products: does consumer environmental consciousness matter”? Journal of Cleaner Production, 181, 527-536.
do Paco, A., Shiel, C., & Alves, H. (2019).” A new model for testing green consumer behaviour”. Journal of cleaner production, 207, 998-1006.
Foukaras, A., & Toma, L. (2014). “Buying and wasting sustainably. Determinants of green behaviour in Cyprus and Sweden”. Procedia Economics and Finance, 14, 220-229.
Frenken, K. (2017). Sustainability perspectives on the sharing economy. Environmental innovation and societal transitions, 23, 1-2.
Gonçalves, H. M., Lourenço, T. F., & Silva, G. M. (2016). “Green buying behavior and the theory of consumption values: A fuzzy-set approach”. Journal of Business Research, 69(4), 1484-1491.
Grunert, S. C., & Juhl, H. J. (1995). “Values, environmental attitudes, and buying of organic foods”. Journal of economic psychology, 16(1), 39-62.
Hamed Taherdoost, Shamsul Sahibuddin, Neda Jalaliyoon. Exploratory Factor Analysis; Concepts and Theory. Jerzy Balicki. Advances in Applied and Pure Mathematics, 27, WSEAS, pp.375-382, 2014, Mathematics and Computers in Science and Engineering Series, 978-960-474-380-3. ⟨hal-02557344⟩
Hameed, I., Hyder, Z., Imran, M., & Shafiq, K. (2021). “Greenwash and green purchase behavior: An environmentally sustainable perspective”. Environment, Development and Sustainability, 23, 1-22.
Hampshire, R. C., & Shoup, D. (2018). “What share of traffic is cruising for parking”? Journal of Transport Economics and Policy (JTEP), 52(3), 184-201.
Henson, R. K., & Roberts, J. K. (2006). “Use of exploratory factor analysis in published research: Common errors and some comment on improved practice”. Educational and Psychological measurement, 66(3), 393-416.
Jabeen, G., Ahmad, M., & Zhang, Q. (2021). “Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: rural-urban heterogeneity”. Energy, 218, 119494.
Jaiswal, D., & Kant, R. (2018). “Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers”. Journal of Retailing and Consumer Services, 41, 60-69.
Joshi, Y., & Rahman, Z. (2015). “Factors affecting green purchase behaviour and future research directions”. International Strategic management review, 3(1-2), 128-143.
Joshi, Y., & Rahman, Z. (2019). “Consumers' sustainable purchase behaviour: Modeling the impact of psychological factors”. Ecological economics, 159, 235-243.
Judge, M., Warren-Myers, G., & Paladino, A. (2019). “Using the theory of planned behaviour to predict intentions to purchase sustainable housing”. Journal of cleaner production, 215, 259-267.
Kabadayı, E. T., Dursun, İ., Alan, A. K., & Tuğer, A. T. (2015). “Green purchase intention of young Turkish consumers: Effects of consumer's guilt, self-monitoring and perceived consumer effectiveness”. Procedia-Social and Behavioral Sciences, 207, 165-174.
Khan, S. N., & Mohsin, M. (2017). “The power of emotional value: Exploring the effects of values on green product consumer choice behavior”. Journal of Cleaner Production, 150, 65-74.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). “Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study”. Journal of Retailing and Consumer Services, 34, 1-9.
Milfont, T. L., & Duckitt, J. (2010). “The environmental attitudes inventory: A valid and reliable measure to assess the structure of environmental attitudes”. Journal of environmental psychology, 30(1), 80-94.
Mohr, E. (1994). Environmental norms, society, and economics. Ecological Economics, 9(3), 229-239.
Muposhi, A., & Dhurup, M. (2017). “The influence of green marketing tools on green eating efficacy and green eating behaviour”. Journal of Economics and Behavioral Studies, 9(2 (J)), 76-87.
Russell, J. A., & Ward, L. M. (1982). “Environmental psychology”. Annual review of psychology, 33(1), 651-689.
Scheer, R., & Moss, D. (2011). “Dirt poor: Have fruits and vegetables become less nutritious”. Scientific American, 97-104.
Schmeltz, L. (2012). “Consumer‐oriented CSR communication: focusing on ability or morality”? Corporate Communications: An International Journal, 17(1), 29-49.
Sreen, N., Purbey, S., & Sadarangani, P. (2018). “Impact of culture, behavior and gender on green purchase intention”. Journal of Retailing and Consumer Services, 41, 177-189.
Taufique, K. M. R., & Vaithianathan, S. (2018). “A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior”. Journal of cleaner production, 183, 46-55.
Vantamay, N. (2018). “Investigation and recommendations on the promotion of sustainable consumption behavior among young consumers in Thailand”. Kasetsart Journal of Social Sciences, 39(1), 51-58.
Veleva, V., & Ellenbecker, M. (2001). “Indicators of sustainable production: framework and methodology”. Journal of cleaner production, 9(6), 519-549.
Vermeir, I., & Verbeke, W. (2008). “Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values”. Ecological economics, 64(3), 542-553.
Webb, B. (2001). “Can robots make good models of biological behaviour”? Behavioral and brain sciences, 24(6), 1033.
White, K. M., & Hyde, M. K. (2012). “The role of self-perceptions in the prediction of household recycling behavior in Australia”. Environment and Behavior, 44(6), 785-799.
Witek, L., & Kuźniar, W. (2021). “Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market”. Sustainability, 13(1), 209.
Yadav, R., & Pathak, G. S. (2017). “Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior”. Ecological economics, 134, 114-122.
Zube E.H. (1999) “Environmental perception. In: Environmental Geology. Encyclopedia of Earth Science”. Springer, Dordrecht. https://doi.org/10.1007/1-4020-4494-1_120.